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Jared Hamilton
From: Jared Hamilton
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Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Conquest Video Superstar Rob Fontano Rocks Florida

Rob Fontano Video WorkshopThere are many passionate dealership employees that attend conferences, read books, develop a strategy, and them implement it perfectly.

One such shining star in Rob Fontano from John Marazzi Nissan. There have been many articles on this community website about Automotive SEO but few have been focused on Conquest Marketing using Search Engine Optimization strategies.

Rob Fontano is one of the few people who could be called The King of Conquest Marketing. Rob has published hundreds of videos that are optimized on competing brands in his local market.

Ft Myers Toyota Camry


Need an example? Go to Google and type in "Ft Myers Toyota Camry" and this is what you will see:
Ft Myers Toyota Camry

You will see that there is a local Toyota dealer in Ft Myers and right under their website are two videos that challenge consumers to consider purchasing a Nissan Altima instead of the Toyota Camry. Are people clicking on this video? See the view counter on the first video:

Toyota Camry vs Nissan Altima

Toyota Camry Naples


How about in John Marazzi Nissan's own home town of Naples Florida. Yes, there is a Toyota Dealer in Naples and they are not getting a break. Type into Google: "Toyota Camry Naples" and you will see:


Toyota Camry Naples Take a minute to watch this video on www.metacafe.com. (Watch Video) Rob does a great job of talking to the consumer and the videos are being watched!

This one video on MetaCafe was watched over 800 times. Videos are just one way to implement a conquest search marketing strategy but Rob does an outstanding job with video.

Join Rob's Video Marketing Workshop


If you have not started a conquest marketing strategy, consider implementing one since with SEO it is very low cost. If you would like to learn more about Rob's strategy, he will be conducting a 2 hour technology workshop at the Automotive Marketing Boot Camp, April 16-18th in Orlando.

The workshop is sponsored by automotive video experts Car-Mercial. Rob will be candidly sharing his strategy, process, and the results of his video marketing investments. I'm really looking forward to his workshop. Listen to what Rob has to say about his workshop:


Lindsey Auguste
Great Job, Rob!
Brian Pasch
Rob is a practice what he preaches guy and I love that. I would had to be selling cars in his market!

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