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Jared Hamilton
From: Jared Hamilton
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Brian Pasch

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Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Conquest Video Superstar Rob Fontano Rocks Florida

Rob Fontano Video WorkshopThere are many passionate dealership employees that attend conferences, read books, develop a strategy, and them implement it perfectly.

One such shining star in Rob Fontano from John Marazzi Nissan. There have been many articles on this community website about Automotive SEO but few have been focused on Conquest Marketing using Search Engine Optimization strategies.

Rob Fontano is one of the few people who could be called The King of Conquest Marketing. Rob has published hundreds of videos that are optimized on competing brands in his local market.

Ft Myers Toyota Camry


Need an example? Go to Google and type in "Ft Myers Toyota Camry" and this is what you will see:
Ft Myers Toyota Camry

You will see that there is a local Toyota dealer in Ft Myers and right under their website are two videos that challenge consumers to consider purchasing a Nissan Altima instead of the Toyota Camry. Are people clicking on this video? See the view counter on the first video:

Toyota Camry vs Nissan Altima

Toyota Camry Naples


How about in John Marazzi Nissan's own home town of Naples Florida. Yes, there is a Toyota Dealer in Naples and they are not getting a break. Type into Google: "Toyota Camry Naples" and you will see:


Toyota Camry Naples Take a minute to watch this video on www.metacafe.com. (Watch Video) Rob does a great job of talking to the consumer and the videos are being watched!

This one video on MetaCafe was watched over 800 times. Videos are just one way to implement a conquest search marketing strategy but Rob does an outstanding job with video.

Join Rob's Video Marketing Workshop


If you have not started a conquest marketing strategy, consider implementing one since with SEO it is very low cost. If you would like to learn more about Rob's strategy, he will be conducting a 2 hour technology workshop at the Automotive Marketing Boot Camp, April 16-18th in Orlando.

The workshop is sponsored by automotive video experts Car-Mercial. Rob will be candidly sharing his strategy, process, and the results of his video marketing investments. I'm really looking forward to his workshop. Listen to what Rob has to say about his workshop:


Lindsey Auguste
Great Job, Rob!
Brian Pasch
Rob is a practice what he preaches guy and I love that. I would had to be selling cars in his market!

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