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Every day there are opportunities to learn, grow, and serve. I want to thank Paul Potratz for indirectly reminding me the power of remarketing campaigns. How did this learning take place you may ask? Well, all I had to do is visit his website. So before I continue, take a minute to visit http://www.ppadv.com so you can better understand the lesson I learned.
You see once you visit his website, you will be "haunted" by banner ads from Potratz Advertising on websites that you surf. Haunting is a good adjective in this case. Paul's remarketing campaign keeps the Potratz brand message in front of consumers (and me) who visited his website. These haunting banners are displayed on thousands of third party websites in a remarketing network.
His smiling face was on his banner ads that followed me around the Internet which forced me to dig into the subject of remarketing once again. For this, I have to thank Paul because the opportunities I discovered for my own business and automotive advertising is significant.
Have you ever wondered how you could leverage the thousands of visitors that come to your website every month in a new way? Have you ever asked how you could market to the mystery shoppers that view your vehicles but never call or submit a lead?
The average car dealer get's between 3,000 - 5,000 unique visitors a month so wouldn't you like to automatically follow these consumers as they shop on competitive websites? How about having your ads show up on review websites, metro information websites, and popular automotive websites to people who already visited your site?
If you are answering yes to any of these questions, then continue reading.
If you have never taken time to learn about remarketing which is also known as retargeting, I'll provide a simple summary. Remarketing campaigns are offered by many companies including Reach Local, Cobalt, as well as Google Adwords.
Since many readers are using Google Adwords already, let me review how you can add re-marketing lists to your existing Adwords Ad Groups.
It should. You should consider testing it for your dealership but there are many strategies to consider and options in this advertising medium. Questions? Well the good news is that at the Automotive Marketing Boot Camp, April 16-18th in Orlando, there will be a special workshop on Automotive Remarketing Strategies lead by Jeff Kershner.
Secondly, the man that inspired me to write this post, Paul Potratz, will be speaking at the Boot Camp on effective mobile advertising strategies and of course you can chat with him on remarketing. You'll have ample time to speak with Cobalt Remarketing Experts, Paul Potratz, Jeff Kershner, and the other industry experts that have experience with remarketing.
Get registered and save $100 off your registration fee by visiting this link; Boot Camp Registration Offer. I hope to see many DrivingSalesmembers at the Boot Camp, which is coming up fast!
Here is a summary video that Google created on the same topic of remarketing.