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Jared Hamilton
From: Jared Hamilton
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Brian Pasch

Brian Pasch CEO

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Starting a Reading Program At Your Car Dealership

One way to build the next generation of leaders and success stories is to start a reading program at your dealership.  At the start of this year I made a commitment to read a book a week and it has been the best decision I made for my personal growth.

Great books will challenge your team to think outside of their direct work experience and see new opportunities for growth, change, and excellence.    Your reading program can be divided into categories like personal growth, sales, time management,  or organizational leadership.

Books are an inexpensive way to grow your existing investment in your team.   So before I list all most favorite books that can assist your team to grow, can you list 5 books that would help members of this community.  

When you list a book, add a quick comment which category the book would fall into like sales, marketing, etc.  It will be great to compile a DrivingSales.com recommend book list and have members add their feedback on specific books after they read them.

Two books that dealership employees can start reading today is "The Go-Giver" by Bob Burg and John David Mann and "Gravitational Marketing' by Jimmy Vee and Travis Miller.  The authors of these two books will be speaking at the Automotive Marketing Boot Camp April 16-18th in Orlando.

For vendors in the community, I strongly recommend that you read "Getting Naked" since this short book will change the way you interact with car dealers.

So, what are your top 5 recommendations for book this community should read?

Eric Miltsch
Brian, Great thinking. So important to stay current & continue to push your own development. Here's my first 5: Viral Loop - Adam Penenberg Power Friending - Amber Mac Little Platinum Book of Cha-Ching - Jeffrey Gitomer Baked In - Alex Bogusky Strengthfinder 2.0 - Tom Rath Here's a great community for book lovers you may be interested in as well: http://www.goodreads.com/
aaron kominsky
Very Good I dea I train at one dealer that has been invoved with that for 1 yr now meetings every month book of the month club there every mgr reads a different bok and discusses it, then conducts a half hour weekly meeting. My choices are 1- Sell To Survive -Grant Cardone 2-Psychology of Influence- Robert Cialdini 3-Social media Marketing One Hour A Day - Dave Evans 4=Content Rules -Anne Handley 5-Endless Referalls -Bob Burg 6-Engage -Brian Solis 7-Crush It -Gary Vanerchuk 8-What's The Secret-JohnDiJulius 9-Cult Of The Customer -Shep Hyken 10-The Four Agreements-Miguel Ruiz
Bill Playford
-Rework by Jason Fried, David Heinemeier Hansson -Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan, Julien Smith -UnMarketing: Stop Marketing. Start Engaging by Scott Stratten -The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary by Joseph Michelli -Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath, Dan Heath
Bill Playford
Great idea, by the way, Brian!
aaron kominsky
good choices Bill

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