Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
One way to build the next generation of leaders and success stories is to start a reading program at your dealership. At the start of this year I made a commitment to read a book a week and it has been the best decision I made for my personal growth.
Great books will challenge your team to think outside of their direct work experience and see new opportunities for growth, change, and excellence. Your reading program can be divided into categories like personal growth, sales, time management, or organizational leadership.
Books are an inexpensive way to grow your existing investment in your team. So before I list all most favorite books that can assist your team to grow, can you list 5 books that would help members of this community.
When you list a book, add a quick comment which category the book would fall into like sales, marketing, etc. It will be great to compile a DrivingSales.com recommend book list and have members add their feedback on specific books after they read them.
Two books that dealership employees can start reading today is "The Go-Giver" by Bob Burg and John David Mann and "Gravitational Marketing' by Jimmy Vee and Travis Miller. The authors of these two books will be speaking at the Automotive Marketing Boot Camp April 16-18th in Orlando.
For vendors in the community, I strongly recommend that you read "Getting Naked" since this short book will change the way you interact with car dealers.
So, what are your top 5 recommendations for book this community should read?