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Brian Pasch

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Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Bing Rolls Out Major Update to Local Listing Center

Bing Business Portal

Bing has decided to update their sleepy Business Listing product with all the focus that the market has placed on Google Places. Bing has always had an equivalent to Google Places called Bing Local Listing Center but now they have made a major upgrade and renamed it to Bing Business Portal.

New Interface and Features


I'm commonly asked if Bing and Yahoo are relevant and the answer is yes.

Having an updated Business Profile on Bing is an easy and relevant task to complete today. If you have an existing login, like a hotmail account, when you created your Bing Local Listing profile it will work with this new system.

If you have an existing account, use the "Sign In Here" button shown above on the right.

We just moved our office so I had to update our business address but there are additional features with the new product that should be completed. Take time to upload up to 9 great photos of your business. I suggest that you load up happy customer photos, photos of your work in the community, and limit shots of your facility. Bing Local Business Center Changes

You can also add products that you sell and any special deals or promotions (see graphic on right). Keep in mind that you should keep promotions general unless you have a process to update the deals each month.

Make sure you phone number, address, and website are synchronized with the data on Google Places. This recommendation applies to all business listing websites. Use the same address and phone number to create multiple source that can be used to validate your primary address and phone number.
Publish Bing Business Profile

Bing Business Portal Tools

 

Bing QR Codes For BusinessesOnce you have completed your profile, make sure you click on the Publish/RePublish Button. (See above) Once published, Bing Business Portal will allow you to print Window Stickers with your store hours, print QR Codes, and it also creates a simple mobile website with your business data.

The idea of a simple mobile website or window stickers may not excite car dealers but think about the thousands of small businesses that don't have website or tools to create POS marketing materials. If you haven't noticed lately, banks and credit car companies are pushing "instant" website products as a value add upsell.

Get Busy


Bing is a relevant search engine and you should take advantage of any free tools to help connect your business with consumers. So get started today and visit http://www.bing.com/businessportal.

Bing Business Portal also has a "review" feature so once your listing is completed, include this site into your managed IRM processes.

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