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From: Jared Hamilton
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Brian Pasch

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Say Goodbye To Yellow Google Tags

 

Here is an announcement that I received today from Google:

 

At Google, we’re always working to innovate and improve ways for small businesses to get online and reach more customers. At times, though, we have to decide where to focus our efforts and which technologies we expect will yield the most benefit to users and businesses like you in the long run.


In that spirit, we are retiring Google Tags for all users on April 29, 2011. No action is required on your part, and your Places account and listing will continue to work as usual. Effective today, no new tags can be created, but all active tags will keep running to the end of April for free.


In your Places account, you’ll be able to see billing history until July 31st. If your tag is active, performance data will be available from now until May 31st. Historical performance data of inactive tags will be available in your dashboard starting May 2nd until May 31st.

 

This is an interesting development...more to think about. I'll keep you posted on related news once I get back the Automotive Marketing Boot Camp.

Jeff Cryder
I for one am upset by this news. I thought tags were a much needed aesthetic "boost" for any local listing. RIP Google Tags.

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