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Brian Pasch

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Exclusive Blog Posts

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Ecommerce and Auto dealers

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Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

ADP Cobalt Marriage Produces New Digital Marketing Platform

In December of 2010 I shared with the automotive community on blog post which detailed my first impressions on my meeting with the combined BZ & Cobalt website development and marketing team in Seattle. My December meeting was shortly after ADP completed their purchase of Cobalt and after a few key decisions were made on their product strategy.

 

Rewinding my mental tapes, I recall conversations from industry peers, which basically said, “Any potential benefits this acquisition would deliver to customers would be delayed by internal politics and egos.”

 

My meeting with the team in Seattle however gave me a very different impression. I wondered if my optimism would be disappointed by another historical acquisition gone badly. The streets of the automotive industry are littered with failed mergers.

 

I commented in my blog post that the egos were in check and that everyone wanted to get this merger of technology and process “right” the first time. The energy in the room was very positive and the team candidly asked for my feedback on what dealers needed and where their products could be improved. I left Seattle optimistic.

 

May Brings New Announcements & Technology

 

Fast-forward to this past week where I had the opportunity to see the results of the new combined ADP team. I was not disappointed. The decision to create a unified platform for BZ and Cobalt customers was made immediately after the merger and work started shortly afterwards.

 

I put down my thoughts in a 13 page whitepaper that you can download at http://www.dealer-seo.com. Let me know what you think about my observations and if you are a Cobalt dealer, you should check out the new software interface.

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