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From: Jared Hamilton
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Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Seasoned car dealers and sales professionals are true masters of relationship marketing.  A vehicle purchase is an important decision for consumers, a…

7 Attitude Tips to help you Succeed in the Car Business

7 Attitude Tips to help you Succeed in the Car Business

I have found that one of the greatest traits of all the best salespeople to ever sell is a positive attitude. I experience it first hand in my own life, …

How Well Are Your Digital Campaigns Really Performing?

How Well Are Your Digital Campaigns Really Performing?

You’ve probably noticed by now that we live in a world of multi-channel marketing. Customers are researching products and services online using multi…

ADP Cobalt Marriage Produces New Digital Marketing Platform

In December of 2010 I shared with the automotive community on blog post which detailed my first impressions on my meeting with the combined BZ & Cobalt website development and marketing team in Seattle. My December meeting was shortly after ADP completed their purchase of Cobalt and after a few key decisions were made on their product strategy.

 

Rewinding my mental tapes, I recall conversations from industry peers, which basically said, “Any potential benefits this acquisition would deliver to customers would be delayed by internal politics and egos.”

 

My meeting with the team in Seattle however gave me a very different impression. I wondered if my optimism would be disappointed by another historical acquisition gone badly. The streets of the automotive industry are littered with failed mergers.

 

I commented in my blog post that the egos were in check and that everyone wanted to get this merger of technology and process “right” the first time. The energy in the room was very positive and the team candidly asked for my feedback on what dealers needed and where their products could be improved. I left Seattle optimistic.

 

May Brings New Announcements & Technology

 

Fast-forward to this past week where I had the opportunity to see the results of the new combined ADP team. I was not disappointed. The decision to create a unified platform for BZ and Cobalt customers was made immediately after the merger and work started shortly afterwards.

 

I put down my thoughts in a 13 page whitepaper that you can download at http://www.dealer-seo.com. Let me know what you think about my observations and if you are a Cobalt dealer, you should check out the new software interface.

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