We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
The yellow banner ad that may appear on this website advertising the PCG Pit Stop is not a remarketing advertisement, but if you have visited the PCG Pit Stop website, (http://www.pcgpitstop.com) you may have noticed that our ads are following you around the web.
If you have seen our yellow ads popping up on website, rest assured that I did not win the lottery; my online advertising budget for the Pit Stop Conferences is very small. Since dealers do not make decisions immediately on educational investments, I decided to remind them about the opportunities they have throughout the year for education.
It all comes down to leveraging website traffic.
Do you know how many unique visitors come to your dealership website each month? Have you ever wondered how you could increase the conversion of that existing traffic? How about increasing the conversion of showroom and service visitors?
As dealers look for new ways to leverage their existing traffic into greater leads and sales, there are three strategies that business owners should embrace and test. These strategies are inexpensive and very effective. The three strategies that we are most excited about today are:
All three marketing strategies will leverage your existing traffic (website and/or dealership) in new ways to increase your connection with in market consumers.
Today, I'll address the topic of remarketing and I have created a video that demonstrates how remarketing works. Remarketing is inexpensive and is similar to running a pay-per-click campaign with one exception; consumers have to re-visit your website by clicking on the banner for you to be charged.
There is an art to creating remarketing banners. I won't go into a long dissertation on banner design, keep in mind that the banners should address why they should come back to your website.
Having a banner that says in effect, "We add hundreds of cars a month to our website" is an example of a message that might bring a car shopper back to your site who was looking for a specific vehicle.
Take a minute to watch this video on how remarketing works and I think you will agree that it is a novel way of maximizing the existing traffic that you have coming to your website.
Remarketing is one of the topics we will be teaching at the Pit Stop Conferences as well so if you want to leverage your existing website traffic in new ways, we will be addressing all three strategies at each conference.
Stay tuned for part II and III of this article as I discuss chat and text marketing campaigns with DrivingSales members.