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Jared Hamilton
From: Jared Hamilton
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Brian Pasch

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Exclusive Blog Posts

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

What Motivates Your Employees to Perform?

What Motivates Your Employees to Perform?

Sorting through resumes, you find applicants who show potential. There are some with experience to walk on the job and set your service department abla…

How to Recruit the Best Talent for Your Dealership

How to Recruit the Best Talent for Your Dealership

Employee turnover can cost a dealership approximately $400,000 per year through lost sales, service offerings, new hire search, and training expenses even …

2017 Presidents Club Insights - Mark Brown

2017 Presidents Club Insights - Mark Brown

Hear from Mark Brown, sales director at Grappone Auto, about what he thinks is coming for the auto industry, how dealers can prepare, and how the DrivingSa…

The Value of a Googlized Consumer

I'd like to start a discussion on the value of a Googlized consumer to car dealers; someone that has an email account associated with Google services. Dealers need to look at the value of their customer base in terms on the new power given to Googlized consumers.

 

In fact, I suggest that business owners need to implement processes to ask and identify consumers with Google accounts. Why?

Google Dealer Reviews

Google Consumers and Reviews


These Googlized consumers can place a review directly on Google Places which impacts your business every day. For many businesses, Google Places is the #1 source of free referring traffic to their website.

Reviews posted by Googlized consumers can also be used in Google Boost advertising to make your PPC ads stand out from local boring text ads. Google Boost does NOT include reviews posted on 3rd party review sites.

Google +1 Car Dealers

Google Consumers +1


These Googlized consumers can now "+1" your website pages, videos, press releases, testimonials, and the list of digital assets goes on. Once they "+1" your digital assets, their thumbnail image will appear to their network of friends. These thumbnails will catch the eye of consumers and increase click activity.

If you compare the power of Googlized consumers to increase brand awareness, click traffic, and enhance your digital advertising EVERY DAY, then their worth soars over a non-Googlized consumer that sends you a note card of thanks.  

550,000 Google Accounts a Day


When businesses realize that 550,000 Android mobile devices are activated a day and that each has a Google account, the tsunami of influence Googlized consumers will grow.

It's time to get serious about tapping into the digital marketing influence a Googlized consumer can do for any business.

It's time to ask happy customers to post their reviews using the Google Places App. It's time to "socialize" your search marketing advertising strategies.

The boring SERP of years past is how a Technicolor quilt of thumbnails and stars. Opportunity is here for those who see change before the masses.

Dealers who want the exclusive strategy in their market, just need to call me. That's 732.450.8200.      

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