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Jared Hamilton
From: Jared Hamilton
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Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Seasoned car dealers and sales professionals are true masters of relationship marketing.  A vehicle purchase is an important decision for consumers, a…

7 Attitude Tips to help you Succeed in the Car Business

7 Attitude Tips to help you Succeed in the Car Business

I have found that one of the greatest traits of all the best salespeople to ever sell is a positive attitude. I experience it first hand in my own life, …

Industry Insider Alan Ram Passes Away

Industry Insider Alan Ram Passes Away

We here at DrivingSales offer our condolences to the families of those involved. Alan Ram was an industry insider who will be missed by many. Alan Ram, …

The Value of a Googlized Consumer

I'd like to start a discussion on the value of a Googlized consumer to car dealers; someone that has an email account associated with Google services. Dealers need to look at the value of their customer base in terms on the new power given to Googlized consumers.

 

In fact, I suggest that business owners need to implement processes to ask and identify consumers with Google accounts. Why?

Google Dealer Reviews

Google Consumers and Reviews


These Googlized consumers can place a review directly on Google Places which impacts your business every day. For many businesses, Google Places is the #1 source of free referring traffic to their website.

Reviews posted by Googlized consumers can also be used in Google Boost advertising to make your PPC ads stand out from local boring text ads. Google Boost does NOT include reviews posted on 3rd party review sites.

Google +1 Car Dealers

Google Consumers +1


These Googlized consumers can now "+1" your website pages, videos, press releases, testimonials, and the list of digital assets goes on. Once they "+1" your digital assets, their thumbnail image will appear to their network of friends. These thumbnails will catch the eye of consumers and increase click activity.

If you compare the power of Googlized consumers to increase brand awareness, click traffic, and enhance your digital advertising EVERY DAY, then their worth soars over a non-Googlized consumer that sends you a note card of thanks.  

550,000 Google Accounts a Day


When businesses realize that 550,000 Android mobile devices are activated a day and that each has a Google account, the tsunami of influence Googlized consumers will grow.

It's time to get serious about tapping into the digital marketing influence a Googlized consumer can do for any business.

It's time to ask happy customers to post their reviews using the Google Places App. It's time to "socialize" your search marketing advertising strategies.

The boring SERP of years past is how a Technicolor quilt of thumbnails and stars. Opportunity is here for those who see change before the masses.

Dealers who want the exclusive strategy in their market, just need to call me. That's 732.450.8200.      

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