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Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

Google's Technicolor Dreamcoat

Have you thought about how much color has been added to Google's search result pages? It's as if they took a cue from a broadway play and have created their own Technicolor Dream Coat.

Businesses that understand the importance of implementing an in-store process to collect customer reviews get an additional benefit with yellow stars next to their Google Places listing.

Yellow is a color that draws the eye.

The Amazon effect has clearly trained consumers to click on the "products" and now companies FIRST that have the highest ratings.

This is an untapped opportunity for most car dealers. Check and see how many stars you have compared to other dealers in your market.

Suggestion: Download the Google Places App and start a strategy to get your customers to post a review when they are engaged with you!

Technicolor Google SERP

Are Your Friend's Photos Showing Under Your Assets


But now, the technicolorization of SERP include photo thumbnails (enlarge photo below) of people who "+1" the listing.

Imagine the charge in click behavior when a person searches and sees 5 of their friends profile photos under the SERP listing for a specific business.

The addition of photo thumbnails add color and relevance to people from their network of friends. The colorization and personalization of SERP pages can be leveraged to increase click behavior of online shoppers.  

You can see how powerful these thumbnails can be from the example below if you were interested in attending a conference and all your friends liked the event:

 

Do you have a technicolor search engine optimization strategy in place?

 

If you are not updating your Automotive SEO strategy to take advantage of these changes in Google SERP, you will simply be falling more behind.  Can you afford that?

 

Brian Pasch CEO of PCG

 

Brian Pasch, CEO

PCG Digital Marketing

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