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Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

Google's Technicolor Dreamcoat

Have you thought about how much color has been added to Google's search result pages? It's as if they took a cue from a broadway play and have created their own Technicolor Dream Coat.

Businesses that understand the importance of implementing an in-store process to collect customer reviews get an additional benefit with yellow stars next to their Google Places listing.

Yellow is a color that draws the eye.

The Amazon effect has clearly trained consumers to click on the "products" and now companies FIRST that have the highest ratings.

This is an untapped opportunity for most car dealers. Check and see how many stars you have compared to other dealers in your market.

Suggestion: Download the Google Places App and start a strategy to get your customers to post a review when they are engaged with you!

Technicolor Google SERP

Are Your Friend's Photos Showing Under Your Assets


But now, the technicolorization of SERP include photo thumbnails (enlarge photo below) of people who "+1" the listing.

Imagine the charge in click behavior when a person searches and sees 5 of their friends profile photos under the SERP listing for a specific business.

The addition of photo thumbnails add color and relevance to people from their network of friends. The colorization and personalization of SERP pages can be leveraged to increase click behavior of online shoppers.  

You can see how powerful these thumbnails can be from the example below if you were interested in attending a conference and all your friends liked the event:

 

Do you have a technicolor search engine optimization strategy in place?

 

If you are not updating your Automotive SEO strategy to take advantage of these changes in Google SERP, you will simply be falling more behind.  Can you afford that?

 

Brian Pasch CEO of PCG

 

Brian Pasch, CEO

PCG Digital Marketing

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