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Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

Why Educating Car Shoppers Is So Important!

Why Educating Car Shoppers Is So Important!

The average consumer doesn’t understand the complex dynamics of the automotive industry. In fact, they probably don’t even care enough to learn about i…

OP-CODES?

OP-CODES?

      At one time or another, we are all (assumably) guilty of running the same service specials online month to month. Asking …

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Google's Technicolor Dreamcoat

Have you thought about how much color has been added to Google's search result pages? It's as if they took a cue from a broadway play and have created their own Technicolor Dream Coat.

Businesses that understand the importance of implementing an in-store process to collect customer reviews get an additional benefit with yellow stars next to their Google Places listing.

Yellow is a color that draws the eye.

The Amazon effect has clearly trained consumers to click on the "products" and now companies FIRST that have the highest ratings.

This is an untapped opportunity for most car dealers. Check and see how many stars you have compared to other dealers in your market.

Suggestion: Download the Google Places App and start a strategy to get your customers to post a review when they are engaged with you!

Technicolor Google SERP

Are Your Friend's Photos Showing Under Your Assets


But now, the technicolorization of SERP include photo thumbnails (enlarge photo below) of people who "+1" the listing.

Imagine the charge in click behavior when a person searches and sees 5 of their friends profile photos under the SERP listing for a specific business.

The addition of photo thumbnails add color and relevance to people from their network of friends. The colorization and personalization of SERP pages can be leveraged to increase click behavior of online shoppers.  

You can see how powerful these thumbnails can be from the example below if you were interested in attending a conference and all your friends liked the event:

 

Do you have a technicolor search engine optimization strategy in place?

 

If you are not updating your Automotive SEO strategy to take advantage of these changes in Google SERP, you will simply be falling more behind.  Can you afford that?

 

Brian Pasch CEO of PCG

 

Brian Pasch, CEO

PCG Digital Marketing

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