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Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

Is Your VDP Your MVP?

Is Your VDP Your MVP?

The vehicle display page (VDP) is often the last page a customer sees before contacting a dealer. By the time they’ve arrived there, they’ve li…

Google Related Toolbar May Initially Scare Car Dealers

Google continues to amaze me with a tsunami of changes to search and new products this summer.  The team at Google is not taking any vacation time this year.

Google announced today Google Related, a free toolbar that is available for Google Chrome and IE 7.  The toolbar is not available for Firefox.

The toolbar will appear at the BOTTOM of select websites, and show a number of items that are designed to help the consumer who is SHOPPING or RESEARCHING on the Internet.  

For car dealers, if this toolbar becomes popular, their online reputation will be amplified and also their competitors will be placed a click away. The toolbar will benefit dealers that have a strong online reputation management process and it will negatively impact dealers that have ignored their online reviews.  

When was the last time you checked your Google Places page?  How many reviews do you have posted?


Google Related Toolbar In Action


Here is a service microsite for Toyota of Sanford, and when you visit this website with the Google Related toolbar installed, you can see the Google Related toolbar at the bottom of the page:

 

Google Related Toolbar


Close-up of Google Related Toolbar


Google Related Toolbar

You can see how VISIBLE dealer reviews that are on Google Places will be shown.  It also shows related searches, which WILL INCLUDE other local dealers.  This has good points and bad points for dealers, however this is the CONSUMER's CHOICE. When you hover over the reviews section this is what you see:

 

 

When you hover over the related places, this is what you see:

 

 

Google Related Car Dealers

 

I'd like to hear your thoughts about this new toolbar and way in which consumers will be presented with enhanced search tools.

Why You Need A Proactive Reputation Management Process


All your advertising dollars are impacted by your online reviews.  The #1 search phrase that brings organic traffic to your website is YOUR DEALERSHIP NAME.  

Almost 100% of the time, your Google Places page will show when a consumer searches for your dealership name.

This means that 15,000 - 25,000 times a month consumers are seeing your review star counts.  What are they seeing? Here are some example that are in position #1 on dealer Google Places Pages.  

Are these REVIEWS that you would want thousands of people to see a month?

What Are You Waiting For?


  • Can you afford not to implement an in-store Internet Reputation Management process?
  • Can you afford to leave negative reviews posted without a response from your dealership?
  • Can you compete when your local competitors have 2x or 3x the number of positive reviews?

If you need help, just call the digital marketing team at PCG for assistance.  732.450.8200.  We have a comprehensive Internet Reputation Management package specifically designed for car dealers.

Brian Pasch CEO of PCG

Brian Pasch, CEO

PCG Digital Marketing

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