Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Google Related Toolbar May Initially Scare Car Dealers

Google continues to amaze me with a tsunami of changes to search and new products this summer.  The team at Google is not taking any vacation time this year.

Google announced today Google Related, a free toolbar that is available for Google Chrome and IE 7.  The toolbar is not available for Firefox.

The toolbar will appear at the BOTTOM of select websites, and show a number of items that are designed to help the consumer who is SHOPPING or RESEARCHING on the Internet.  

For car dealers, if this toolbar becomes popular, their online reputation will be amplified and also their competitors will be placed a click away. The toolbar will benefit dealers that have a strong online reputation management process and it will negatively impact dealers that have ignored their online reviews.  

When was the last time you checked your Google Places page?  How many reviews do you have posted?


Google Related Toolbar In Action


Here is a service microsite for Toyota of Sanford, and when you visit this website with the Google Related toolbar installed, you can see the Google Related toolbar at the bottom of the page:

 

Google Related Toolbar


Close-up of Google Related Toolbar


Google Related Toolbar

You can see how VISIBLE dealer reviews that are on Google Places will be shown.  It also shows related searches, which WILL INCLUDE other local dealers.  This has good points and bad points for dealers, however this is the CONSUMER's CHOICE. When you hover over the reviews section this is what you see:

 

 

When you hover over the related places, this is what you see:

 

 

Google Related Car Dealers

 

I'd like to hear your thoughts about this new toolbar and way in which consumers will be presented with enhanced search tools.

Why You Need A Proactive Reputation Management Process


All your advertising dollars are impacted by your online reviews.  The #1 search phrase that brings organic traffic to your website is YOUR DEALERSHIP NAME.  

Almost 100% of the time, your Google Places page will show when a consumer searches for your dealership name.

This means that 15,000 - 25,000 times a month consumers are seeing your review star counts.  What are they seeing? Here are some example that are in position #1 on dealer Google Places Pages.  

Are these REVIEWS that you would want thousands of people to see a month?

What Are You Waiting For?


  • Can you afford not to implement an in-store Internet Reputation Management process?
  • Can you afford to leave negative reviews posted without a response from your dealership?
  • Can you compete when your local competitors have 2x or 3x the number of positive reviews?

If you need help, just call the digital marketing team at PCG for assistance.  732.450.8200.  We have a comprehensive Internet Reputation Management package specifically designed for car dealers.

Brian Pasch CEO of PCG

Brian Pasch, CEO

PCG Digital Marketing

Text PCGedu to 75674 get information on our upcoming conferences

 Unlock all of the community & features  Join Now