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Google continues to amaze me with a tsunami of changes to search and new products this summer. The team at Google is not taking any vacation time this year.
Google announced today Google Related, a free toolbar that is available for Google Chrome and IE 7. The toolbar is not available for Firefox.
The toolbar will appear at the BOTTOM of select websites, and show a number of items that are designed to help the consumer who is SHOPPING or RESEARCHING on the Internet.
For car dealers, if this toolbar becomes popular, their online reputation will be amplified and also their competitors will be placed a click away. The toolbar will benefit dealers that have a strong online reputation management process and it will negatively impact dealers that have ignored their online reviews.
When was the last time you checked your Google Places page? How many reviews do you have posted?
Here is a service microsite for Toyota of Sanford, and when you visit this website with the Google Related toolbar installed, you can see the Google Related toolbar at the bottom of the page:
You can see how VISIBLE dealer reviews that are on Google Places will be shown. It also shows related searches, which WILL INCLUDE other local dealers. This has good points and bad points for dealers, however this is the CONSUMER's CHOICE. When you hover over the reviews section this is what you see:
When you hover over the related places, this is what you see:
I'd like to hear your thoughts about this new toolbar and way in which consumers will be presented with enhanced search tools.
All your advertising dollars are impacted by your online reviews. The #1 search phrase that brings organic traffic to your website is YOUR DEALERSHIP NAME.
Almost 100% of the time, your Google Places page will show when a consumer searches for your dealership name.
This means that 15,000 - 25,000 times a month consumers are seeing your review star counts. What are they seeing? Here are some example that are in position #1 on dealer Google Places Pages.
Are these REVIEWS that you would want thousands of people to see a month?
If you need help, just call the digital marketing team at PCG for assistance. 732.450.8200. We have a comprehensive Internet Reputation Management package specifically designed for car dealers.
Brian Pasch, CEO
PCG Digital Marketing
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