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Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Most Important Factors For Ranking on Google


I'm looking forward to sharing with progressive dealers my latest research and strategies for automotive search engine optimization.  Google has been making so many changes to how search engine result pages (SERP) are displayed that it is hard to know what is important and what is just fluff.  

The job of an Automotive SEO strategist is not getting any easier!

DSES Workshop on Search Marketing

On Monday October 10th at 1:30 PM I will be conducting an exclusive workshop at the 2011 DrivingSales Executive Summit (DSES) and sharing my findings.  The title of my DSES workshop is:

"The Most Important Ranking Factors for Your Dealership in 2012".

You'll be surprised what are the most important ranking factors for today's digital marketing terrain. The content of my workshop is a perfect match for DSES.  The conference attracts the leaders in the field of social media, digital marketing, SEO, SEM, ecommerce, and sales training who share the latest trends and strategies for success.

DSES is an intimate conference with just the right balance of workshops, keynotes, and panel discussions.  Jared Hamilton has done an excellent job of attracting national experts in and outside the automotive industry to inspire dealers to greater success in the year ahead.

I strongly encourage you to join me in Las Vegas by registering today for DSES.  The registration link can be found at:

If you register by August 31st you can save on registration costs.  It's a steal at $699 but that rate is only good till the end of August!

Las Vegas Automotive Conferences

This year DSES is positioned between two veteran conferences, DD11 and JD Powers.  I know that if you attended all three conferences you would be out of the office 10 days, so pick wisely.  The dates for all the Las Vegas shows in October are as follows:

  • DD11 - October 5-7th 
  • DSES - October 9-11th
  • JD Powers - October 12-13th

If you have not attended DSES in the past, this is the year to invest in a new experience that stands alone in value and design.  If you want a new approach to digital marketing and social media, you will get the "meat" at the DSES Conference.   Just check out the lineup of keynote speakers on this page:

Automotive Website Awards

Another perk at traveling out to Las Vegas this year will be the opportunity to attend the 2011 Automotive Website Awards ceremony which is being held at Ceasars Casino on Friday Night October 7th at 6:00 pm.

The awards recognize the best companies that provide website platforms and digital marketing prpducts for car dealers.  Come out and be the first to congratulate the winners.

You can reserve your tickets to attend the awards ceremony and VIP cocktail reception by visiting the official awards website at:  

Tickets are limited, so if you will be in Las Vegas on the 7th, reserve your tickets now.

See you in October!


Brian Pasch CEO of PCG

Brian Pasch, CEO
PCG Digital Marketing
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