Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
I've been profoundly impacted by a free book called "Winning the Zero Moment of Truth" by Jim Lecinski. As a result of reading this book, I have created training materials, online workshops, and planning materials for car dealers on this topic.
If you never heard about ZMOT, read the free book, and then decide if you want to be part of this exciting automotive study.
Before I launch our national ZMOT education campaign, I am inviting 100 dealers at no cost, to participate in the PCG six week educational program. The program will consist of six, 1-hour webinars and follow-up conversations offline each week with each member,
The Automotive Zero Moment of Truth study will take 100 dealers through an educational process that will guide their marketing and budgeting decisions based on the concepts shared by Jim Lecinski and the research of Google on online consumer shopping behavior.
The study members must be either a Dealer Principal, Dealership COO/CFO, or General Manager and have the permission to share and discuss their marketing budgets with the study team at PCG Digital Marketing.
Budgets will NOT be shared with study members unless permission is granted. If budgets are discussed, they will not disclose the member dealership name. Privacy is key, but actual data will power the members of this study to new heights of success.
PCG Digital Marketing will NOT include dealers that are direct competitors in local markets because of the confidential data or innovative strategies that will be discussed on conference calls, webinars, and on the private forums.
Dealers will receive priority placement on a first come basis.
PCG will provide each member a set of proprietary budgeting models based on current consumer shopping models. We have developed a series of tools that will guide dealers on restructuring their current advertising budgets. If you want to have a powerful audit of your current spending, this is the study for you!
Dealers interested in joining this study should register at http://www.automotivezeromomentoftruth.com by November 1, 2011.
Dealers who are accepted to the program will be notified by email or by phone. We reserve the right to accept/deny participation in this study based on competitive conflicts with current PCG clients or existing members of this study group.
I look forward to working with 100 dealers and creating 100 powerful marketing strategies for dealers who want to WIN the Zero Moment of Truth.
Brian Pasch, CEO
PCG Digital Marketing
Text PCGedu to 75674 get information on our upcoming conferences