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Jared Hamilton
From: Jared Hamilton
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Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

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It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

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More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

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It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Adwords Express Adds Google+ Pages To Landing Page Options

I logged into Google Adwords Express today, which is Adwords on steroids IMHO, and I noticed that a 3rd option has been added for landing pages: Google+ Pages.

Keep in mind, that for car dealers, the best place still may be the dealership main website, but there are some interesting ideas about how this can be leveraged that I have been thinking about.

In any case, I wanted members of the community to be aware of all the options that Adwords Express can have to leverage and monetize your Google reviews.

Here is the revised advertising setup page:

Adwords Express Google+ Landing Pages

Google Adwords Express Is Powerful


If you have strong reviews on Google Places, you should be using Adwords Express.  If you have any questions about this advertising strategy, ask your questions here.

Happy Thanksgiving everyone.

 

Brian

 

Brian Pasch CEO of PCG

Brian Pasch, CEO

PCG Digital Marketing

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Bryan Armstrong
Brian, This presents some interesting possibilities indeed! Plus some of the targeted traffic you could draw would convert higher and be cheaper to get! Very cool and thanks for pointing this out.
Ben Gregory
Call me a cynic, buy why do we want to pay to take a customer from a Google SRP to a Google Place page? Isn't that Google's role now, as part of their suite of products? If I'm paying for that click, I want to get them to my website where I control the message.
Chris Costner
I think it is a great idea for the G+ page option. Is there an easier way to drive traffic there? After all, we have spent months or maybe years on our Facebook pages. How easy will it be or has it been to get your G+ pages rolling with consumer traffic?

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