We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
I want to thank Mario Murgado Jr. from Brickell Honda for sharing this latest update to Adwords formatting which he came across today.
The ad, automatically populated Mario's gmail address in the form shown in the green box below. If he clicked the "Subscribe to Newsletter" button, his email would be sent to the advertiser.
Do you like this ad? Do you think consumers will want to sign-up for a newsletter before visiting the Honda website?
I would like to get your feedback here on DrivingSales.
Is anyone else finding it difficult to keep pace with the changes that Google is rolling out each week? Is their plan to have every marketing person talk about Google so Yahoo and Bing are no longer part of the discussion?
It's been a wild ride over the past few months with changes coming at a rapid pace, so stay tuned because Google is on a roll. Speaking of changes, have you seen Google+ articles showing up in search results?
I was searching today and I saw Google+ posts from Toyota and my "Circle Name" posted in the SERP result for a search on the word "Toyota".
I had previously placed Toyota in the Circle called "Auto Trade", and since I was logged in, it showed me where that connection was categorized in my Google+ account.
I've been writing on the latest updates in Google to keep the automotive community up to date with changes that can impact their digital marketing strategy.
Invest in what it takes to stay ahead of your competition! See you in Vegas.
Brian Pasch, CEO
PCG Digital Marketing
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