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Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Tips on Finding and Hiring Salesmen Who Have Experience

Tips on Finding and Hiring Salesmen Who Have Experience

Your dealership can't thrive without an experienced sales force. The trickiest part of this equation is finding "rock star" salespeople to he…

New Site Links from Google in Mobile Search

New Site Links from Google in Mobile Search

In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

What Your Dealership Should Look for in Insurance Coverage

What Your Dealership Should Look for in Insurance Coverage

When a person decides to start a car dealership, insurance needs to be part of their planning. It is a requirement for a dealership to have vehicle insuran…

Is Your Website Fully Device and Browser Independent?

In the past month I've had the chance to look at a number of dealer websites that are still using Flash technology that is not rendering properly on iPhone and iPad devices. If your home page is using Flash and you have delayed getting a technology update, this is a reminder to expedite that change.

Mobile traffic as well as Apple devices is on a exponential rise and you should be capturing these online shoppers.  In addition to having your main website with cross-browser and device compatibility, you have no excuse to ignore getting a mobile site up and running.

Google Analytics Shows Mobile Device Traffic

 

Here is an example of the last 30-days of traffic to a dealer website and you can see just how many Mobile devices are using Apple technology.  This report is easily accessed through Google Analytics.

So take a look at your Google Analytics reports and check all your website pages from an iPad, iPhone, and Android mobile devices.    Check service forms, Vehicle Detail Pages (VDP), and any multi-media resources.

Inspect your dealership's mobile usability during the Zero Moment of Truth.  Dealers that have a strong mobile advertising strategy matched with a friendly user experience will be greatly rewarded.

Checking Your Website On Different Browsers

 

While you are at it, make sure each month someone is checking your website from different browser technologies.  Google Analytics shows which are the most popular in your market. Please do NOT assume that your website vendor has checked every revision to their platform.

Brian 

 

Brian Pasch CEO of PCG

 

Brian Pasch, CEO

PCG Digital Marketing
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Chris Costner
Brian these are some great tips and definitely made it easy to follow. I don't think everyone truly understands how big of an impact mobile has on their stores. In regards to the different browsers, I always assumed they all would connect. It is something that I need to look in to. Great post, thank you.
Jim Bell
Great tips Brian! I know when I am doing my mystery shopping, I will check other dealer's site via iPad and iPhone to see if they are optimized. If they aren't, well, that prospective customer may just bounce right off since it is hard to see.
Brian Pasch
Chris, you always need to inspect all browsers and popular mobile devices...things break.
Lindsey Auguste
Great points, Brian. Not only do things break in different browsers, but they just who differently. Aspect ratios are different and graphics can vary so your site might look correct in one browser and then have text cut off in another. It's tricky.
Tarry Shebesta
I know there is the issue of creating a mobile website or downloadable app. My thought is for the initial contact and sale, a mobile website is best. Once sold, an app may be better for continued communication throughout the ownership life cycle. Thoughts?

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