Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

Why Security Is More Important than You Think for Your Business

Why Security Is More Important than You Think for Your Business

Having a business means that you’re likely going to have to keep security in mind. Whether you are looking to increase customer trust or you want to …

Interview with Scott Pechstein: What's Up With "Digital Retail"?

Interview with Scott Pechstein: What's Up With "Digital Retail"?

Scott Pechstein, Vice President of Sales at Autobytel, Inc., talks about the buzzword of the moment: "digital retail." …

What's Keeping Your Company's Directors Up at Night?

What's Keeping Your Company's Directors Up at Night?

Although we typically define executives by their ambitions, their anxieties can be equally telling. If you’re losing sleep over handling cyber se…

Top Reasons It's Time to Breakup With Your Vendor

Top Reasons It's Time to Breakup With Your Vendor

Vendor relationships are business, and while that is not to say that relationships develop with the people you work with - at the end of the day, it is abo…

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

Is Your Website Fully Device and Browser Independent?

In the past month I've had the chance to look at a number of dealer websites that are still using Flash technology that is not rendering properly on iPhone and iPad devices. If your home page is using Flash and you have delayed getting a technology update, this is a reminder to expedite that change.

Mobile traffic as well as Apple devices is on a exponential rise and you should be capturing these online shoppers.  In addition to having your main website with cross-browser and device compatibility, you have no excuse to ignore getting a mobile site up and running.

Google Analytics Shows Mobile Device Traffic

 

Here is an example of the last 30-days of traffic to a dealer website and you can see just how many Mobile devices are using Apple technology.  This report is easily accessed through Google Analytics.

So take a look at your Google Analytics reports and check all your website pages from an iPad, iPhone, and Android mobile devices.    Check service forms, Vehicle Detail Pages (VDP), and any multi-media resources.

Inspect your dealership's mobile usability during the Zero Moment of Truth.  Dealers that have a strong mobile advertising strategy matched with a friendly user experience will be greatly rewarded.

Checking Your Website On Different Browsers

 

While you are at it, make sure each month someone is checking your website from different browser technologies.  Google Analytics shows which are the most popular in your market. Please do NOT assume that your website vendor has checked every revision to their platform.

Brian 

 

Brian Pasch CEO of PCG

 

Brian Pasch, CEO

PCG Digital Marketing
Text PCGedu to 75674 get information on our upcoming conferences

Chris Costner
Brian these are some great tips and definitely made it easy to follow. I don't think everyone truly understands how big of an impact mobile has on their stores. In regards to the different browsers, I always assumed they all would connect. It is something that I need to look in to. Great post, thank you.
Jim Bell
Great tips Brian! I know when I am doing my mystery shopping, I will check other dealer's site via iPad and iPhone to see if they are optimized. If they aren't, well, that prospective customer may just bounce right off since it is hard to see.
Brian Pasch
Chris, you always need to inspect all browsers and popular mobile devices...things break.
Lindsey Auguste
Great points, Brian. Not only do things break in different browsers, but they just who differently. Aspect ratios are different and graphics can vary so your site might look correct in one browser and then have text cut off in another. It's tricky.
Tarry Shebesta
I know there is the issue of creating a mobile website or downloadable app. My thought is for the initial contact and sale, a mobile website is best. Once sold, an app may be better for continued communication throughout the ownership life cycle. Thoughts?

 Unlock all of the community & features  Join Now