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Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

Is Your VDP Your MVP?

Is Your VDP Your MVP?

The vehicle display page (VDP) is often the last page a customer sees before contacting a dealer. By the time they’ve arrived there, they’ve li…

Great By Choice Book Review

I've made a commitment to read 70 books a year and one of my latest finds is "Great by Choice" written by Jim Collins.

I actually received the book as a gift from Jane Berentson, Editor in Chief at Inc., to whom I am very grateful for the introduction of this book.

Great by Choice  grabbed my attention in the second chapter as Collins tells readers about the two adventurers who set out to be the first people in modern history to reach the South Pole.

The contrast between the two leaders of the expedition parties is what immediately made me stop an think about my business strategy.

Roald Amundsen and Robert Falcon Scott both set a bold goal, just like many entrepreneurs.  One achieved his goal and the other one was frozen to death.

Want To Create 10X Results?


Jim Collins documents business leaders that achieved what he calls "10X" results.  Collins entices readers early in chapter two with this statement: "Let's first look at what we did not find about 10Xers relative to their less successful comparisons.

  • They're not more creative.
  • They're not more visionary.
  • They're not more charismatic.
  • They're not more ambitious.
  • They're not more blessed by luck.
  • They're not more risk seeking.
  • They're not more heroic.
  • They're not more prone to making, big, bold moves."

Did this list get your attention like it did mine.  

How many times have you read about a successful entrepreneur and believed one of these statement applied to their reason for success?

When you read what are the shared characteristic 10Xers have, I am confident that you will be inspired to read on and complete this outstanding book in short order.

Do you want 10X results from your business?

Are you looking to greatly exceed your goals in 2012 or will you be one that perishes in the cold?  

Start by taking action and order a copy today.

Brian 

 Brian Pasch CEO of PCG

Brian Pasch, CEO

PCG Digital Marketing

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