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Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Dealers Should Explore Amex Sponsored Tweets Program

Automotive Advertising With Twitter

American Express and Twitter announced a new pilot program starting in March for 10,000 Amex small business owners.  

Car dealers looking for new tools in their Automotive Advertising strategy, should take note of this limited trial. The Amex program will allow business owners to fund sponsored Tweets, similar to how Pay-Per-Click advertising works.

It is performance based so the dealer would only be charged if a consumer decided to  "Follow" your Twitter account or click through to your linked page.

Could this be a new powerful way to drive traffic to your website?

This may be another tactic in a powerful Automotive Advertising strategy. I will be testing this new program and I think that this is very worthwhile to test and measure the best ways to create Sponsored Tweets that attract qualified traffic and local car buyers.


Sign-up For Twitter Pilot With American Express


To sign-up for the pilot, you need to visit this registration page:  https://ads.twitter.com/amex.  After you login with your Twitter Account, you need to verify that you are an American Express cardholder or merchant.

You are asked a few basic questions, like shown below:

And when you are done, you will get a confirmation message that your account has been submitted to the pilot, as shown below:

 

If you sign-up for the program, let me know what your strategy and success is with the new program.  

I will follow-up with another post once I have some data to share.

 

Brian Brian Pasch CEO of PCG

Brian Pasch, CEO

PCG Digital Marketing 

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