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Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Dealers Should Explore Amex Sponsored Tweets Program

Automotive Advertising With Twitter

American Express and Twitter announced a new pilot program starting in March for 10,000 Amex small business owners.  

Car dealers looking for new tools in their Automotive Advertising strategy, should take note of this limited trial. The Amex program will allow business owners to fund sponsored Tweets, similar to how Pay-Per-Click advertising works.

It is performance based so the dealer would only be charged if a consumer decided to  "Follow" your Twitter account or click through to your linked page.

Could this be a new powerful way to drive traffic to your website?

This may be another tactic in a powerful Automotive Advertising strategy. I will be testing this new program and I think that this is very worthwhile to test and measure the best ways to create Sponsored Tweets that attract qualified traffic and local car buyers.


Sign-up For Twitter Pilot With American Express


To sign-up for the pilot, you need to visit this registration page:  https://ads.twitter.com/amex.  After you login with your Twitter Account, you need to verify that you are an American Express cardholder or merchant.

You are asked a few basic questions, like shown below:

And when you are done, you will get a confirmation message that your account has been submitted to the pilot, as shown below:

 

If you sign-up for the program, let me know what your strategy and success is with the new program.  

I will follow-up with another post once I have some data to share.

 

Brian Brian Pasch CEO of PCG

Brian Pasch, CEO

PCG Digital Marketing 

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