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Jared Hamilton
From: Jared Hamilton
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Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

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What Motivates Your Employees to Perform?

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How to Recruit the Best Talent for Your Dealership

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2017 Presidents Club Insights - Mark Brown

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Dealers Should Explore Amex Sponsored Tweets Program

Automotive Advertising With Twitter

American Express and Twitter announced a new pilot program starting in March for 10,000 Amex small business owners.  

Car dealers looking for new tools in their Automotive Advertising strategy, should take note of this limited trial. The Amex program will allow business owners to fund sponsored Tweets, similar to how Pay-Per-Click advertising works.

It is performance based so the dealer would only be charged if a consumer decided to  "Follow" your Twitter account or click through to your linked page.

Could this be a new powerful way to drive traffic to your website?

This may be another tactic in a powerful Automotive Advertising strategy. I will be testing this new program and I think that this is very worthwhile to test and measure the best ways to create Sponsored Tweets that attract qualified traffic and local car buyers.


Sign-up For Twitter Pilot With American Express


To sign-up for the pilot, you need to visit this registration page:  https://ads.twitter.com/amex.  After you login with your Twitter Account, you need to verify that you are an American Express cardholder or merchant.

You are asked a few basic questions, like shown below:

And when you are done, you will get a confirmation message that your account has been submitted to the pilot, as shown below:

 

If you sign-up for the program, let me know what your strategy and success is with the new program.  

I will follow-up with another post once I have some data to share.

 

Brian Brian Pasch CEO of PCG

Brian Pasch, CEO

PCG Digital Marketing 

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