Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
If you are looking for ways to bring your search marketing strategy to the next level, one of the strongest opportunities will be to show your employees how to expand the visibility of their social connections to Google.
Why should you take that action?
When a consumer (i.e. your employees) click on the Google +1 button, their connected network of "friends" is influenced. The greater the consumer's network, the greater their influence.
I recently visited a dealer group that had 1,200 employees. If each of these employees were trained on how to maximize their social network connections visible to Google, they could help the dealer increase their local search visibility very quickly.
This dealer could easily impact 30,000 - 50,000 local consumers if they trained their employees to invest 15-30 minutes of their time to assist the dealership with their local search visibility
I hope you would agree that increasing local search visibility is key to attracting local car buyers.
The best was to accelerate Google's ability to know your friends is to fully optimize your Google account profile. If you have a Google account, you have a Google profile page.
In each user profile, the account owner can link their social media accounts like Twitter, Facebook, FourSquare, LinkedIn, Yelp, Plaxo, Quora, etc as shown below in the red box on my profile.
You can also connect your blogs or websites that you contribute to as shown in the green box.
The more accounts you link, the faster Google and scan these networks to find your friends. The reason WHY you want to optimize your profile is to MAXIMIZE the influence of your social media "likes".
For me, when I click on the "+1 button" for any website, I influence thousands of my friends that also have a Google account. This impact in local search is really amazing. So what are you waiting for?
In Part II of this topic, I will show you how expanding your network also applies to Google+. I will also document the impact of leveraging your Google visibile network on specific local search phrases.
In the meantime, open up your Google profile and complete all the fields that are provided to connect your social networks. Then plan a training session at your dealership to show everyone how to maximize the socialization of Internet search results on Google.
Brian Pasch, CEO