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Lexus compliance has been reminding dealers that they may only use their factory approved URL for marketing if the word "Lexus" is in the URL.
This is not new in regards to their prohibition on microsites with the word "Lexus" in the domain name but recently I saw another variation on domain compliance.
Dealers need to make sure that their primary OEM approved domain is the only website used to register business profiles on review sites like Google Places, DealerRater, Yelp, etc. This also applies to any social media profiles that are setup with the dealership name.
Lexus is intent on making sure that all public directories or social media sites that have a website URL are all directing to the approved domain. So before you get a compliance "strike" for your dealership, make sure you check all your business and social media assets carefully.
Brian Pasch, CEO
PCG Consulting Services