CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
Be patient because good news is on the way.
To recognize the inevitable changes that are planned for Google Places, you just need to step back and look at Google's current business focus on Social, Local, and Mobile (So-Lo-Mo).
Google Places is an old technology that is broken. Dealers have reported that their reviews appear and disappear on a regular basis.
Google Places business addresses and phone numbers have been reported to revert back to older versions that were updated.
Have you had any Google Places horror stories?
When Google announced that business owners could create a Google+ directory page for their business, it was the first sign that change was underway.
When dealers create their Google+ business page, it should be no surprise that dealers are displayed with matching results of a phone number search from none other than Google Places.
Google+ and its integration with social and search is the future for Google and keeping separate business data in Google Places makes no sense. So, in the coming weeks you will see that Google Places will be replaced with Google+ business pages.
This should make our lives much easier. It will be interesting to see how reviews are integrated into the business Google+ page.
Google+ must be part of a comprehensive automotive digital marketing strategy.
It will now become the primary business directory on the Google network. Google+ also has powerful impact on local search results.
If you have not taken the time to setup your Google+ business page, get started immediately.
Take a minute to connect with me on Google+, here is my page: Brian Pasch Google+ .
Brian Pasch, CEO
PCG Digital Marketing
732.450.8200 ext 1