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Jared Hamilton
From: Jared Hamilton
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Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Say Goodbye To Google Places - Finally!

Have you been frustrated with Google Places?  If you have, you are not alone.  

Be patient because good news is on the way.

To recognize the inevitable changes that are planned for Google Places, you just need to step back and look at Google's current business focus on Social, Local, and Mobile (So-Lo-Mo).

Google Places is an old technology that is broken.  Dealers have reported that their reviews appear and disappear on a regular basis.

Google Places business addresses and phone numbers have been reported to revert back to older versions that were updated.  

Have you had any Google Places horror stories?

Google+ For Businesses


When Google announced that business owners could create a Google+ directory page for their business, it was the first sign that change was underway.

When dealers create their Google+ business page, it should be no surprise that dealers are displayed with matching results of a phone number search from none other than Google Places.

Google+ and its integration with social and search is the future for Google and keeping separate business data in Google Places makes no sense.  So, in the coming weeks you will see that Google Places will be replaced with Google+ business pages.  

This should make our lives much easier. It will be interesting to see how reviews are integrated into the business Google+ page.

Why Google+ ??


Google+ must be part of a comprehensive automotive digital marketing strategy.  

It will now become the primary business directory on the Google network.  Google+ also has powerful impact on local search results.

If you have not taken the time to setup your Google+ business page, get started immediately.  

Take a minute to connect with me on Google+, here is my page:  Brian Pasch Google+ . 

 

Brian Brian Pasch CEO of PCG

Brian Pasch, CEO

PCG Digital Marketing

732.450.8200 ext 1

Jim Bell
Thanks for the insider info Brian. What type of content should we as dealers be pushing to G+? Should it be just copy and paste from what we post from our Facebook pages or something different? That is one thing that I have been trying to figure out.
Larry Bruce
Good post Brian, there is no doubt that Google Places was in need of a major overhaul and it should come as no surprise that Google would want to put this in G+. Jim, good content gets attention so you want good content everywhere you can to get that attention. We have seen that there is more overlap of users in G+ and Twitter than G+ and Facebook. We have also seen there are more consumers on Facebook than there are on G+ so your branding opportunity is better on Facebook than G+. I do believe that consistent with Google keyword foundation the keywords in what you post on G+ will continue to be important, and now your Google Reviews will start to play a bigger role in search rankings as Google continues to refine its social and local strategy. That said, I believe you can replicate your content across G+ and Facebook using Twitter and an interest driver. You should be cognizant of the keywords you want to rank for the linking strategy from G+ and +1 strategy as you post content to G+. Also you should still keep in mind that your Blog is the HOME BASE these are just outposts… even G+. Hope that helps,
Brian Pasch
Jim I'm going to do a Google+ content publishing and SEO strategy webinar based on the great feedback I received from my workshop at Boot Camp. A number of attendees were kicking themselves that they had not started a Google+ strategy. If interested, just send an email to: googleplus@pcgdigitalmarketing.com and you'll get notified when it is scheduled.
Jim Bell
Thanks for the insight Larry
Jim Bell
Thanks for the email link. I just sent an email to stay in the loop.

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