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Jared Hamilton
From: Jared Hamilton
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Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on

DealerRater Reviews now Available on

DealerRater pushed a press release today that they have pushed reviews to the Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

Say Goodbye To Google Places - Finally!

Have you been frustrated with Google Places?  If you have, you are not alone.  

Be patient because good news is on the way.

To recognize the inevitable changes that are planned for Google Places, you just need to step back and look at Google's current business focus on Social, Local, and Mobile (So-Lo-Mo).

Google Places is an old technology that is broken.  Dealers have reported that their reviews appear and disappear on a regular basis.

Google Places business addresses and phone numbers have been reported to revert back to older versions that were updated.  

Have you had any Google Places horror stories?

Google+ For Businesses

When Google announced that business owners could create a Google+ directory page for their business, it was the first sign that change was underway.

When dealers create their Google+ business page, it should be no surprise that dealers are displayed with matching results of a phone number search from none other than Google Places.

Google+ and its integration with social and search is the future for Google and keeping separate business data in Google Places makes no sense.  So, in the coming weeks you will see that Google Places will be replaced with Google+ business pages.  

This should make our lives much easier. It will be interesting to see how reviews are integrated into the business Google+ page.

Why Google+ ??

Google+ must be part of a comprehensive automotive digital marketing strategy.  

It will now become the primary business directory on the Google network.  Google+ also has powerful impact on local search results.

If you have not taken the time to setup your Google+ business page, get started immediately.  

Take a minute to connect with me on Google+, here is my page:  Brian Pasch Google+ . 


Brian Brian Pasch CEO of PCG

Brian Pasch, CEO

PCG Digital Marketing

732.450.8200 ext 1

Jim Bell
Thanks for the insider info Brian. What type of content should we as dealers be pushing to G+? Should it be just copy and paste from what we post from our Facebook pages or something different? That is one thing that I have been trying to figure out.
Larry Bruce
Good post Brian, there is no doubt that Google Places was in need of a major overhaul and it should come as no surprise that Google would want to put this in G+. Jim, good content gets attention so you want good content everywhere you can to get that attention. We have seen that there is more overlap of users in G+ and Twitter than G+ and Facebook. We have also seen there are more consumers on Facebook than there are on G+ so your branding opportunity is better on Facebook than G+. I do believe that consistent with Google keyword foundation the keywords in what you post on G+ will continue to be important, and now your Google Reviews will start to play a bigger role in search rankings as Google continues to refine its social and local strategy. That said, I believe you can replicate your content across G+ and Facebook using Twitter and an interest driver. You should be cognizant of the keywords you want to rank for the linking strategy from G+ and +1 strategy as you post content to G+. Also you should still keep in mind that your Blog is the HOME BASE these are just outposts… even G+. Hope that helps,
Brian Pasch
Jim I'm going to do a Google+ content publishing and SEO strategy webinar based on the great feedback I received from my workshop at Boot Camp. A number of attendees were kicking themselves that they had not started a Google+ strategy. If interested, just send an email to: and you'll get notified when it is scheduled.
Jim Bell
Thanks for the insight Larry
Jim Bell
Thanks for the email link. I just sent an email to stay in the loop.

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