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From: Jared Hamilton
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Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Ecommerce and Auto dealers

Ecommerce and Auto dealers

Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

Is Mobile Paid Search The New Gold Rush?

I was reviewing active paid search marketing campaigns that were focused on MOBILE devices and here are some summary stats from the last 30 days:

The mobile campaign uses "conversion" data as a combination of mobile phone calls and leads.  Are your mobile campaigns delivering the same value for you dealership?  Over 20% of dealership website visits are from mobile devices so what is your paid search strategy for mobile shoppers

The mobile marketing results for this dealership were very attractive. Why buy 3rd party leads for more money when you can generate 1st party mobile leads at half the price?  Mobile marketing MUST be a separate marketing strategy and NOT combined with other strategies.

Mobile Frustration

Recently I had a dealer "panic" about the fact that message links that were sent via Twitter were not directly accessible to consumers surfing on mobile devices.  The issue was that the dealer's mobile website intercepted the visitor on a mobile device and sent them to a generic mobile website home page.  

Anyone identifying with this issue?  

Welcome to the emerging challenges with mobile websites and marketing strategies that don't understand how dealership mobile websites work.   I'll be writing more on on this topic in coming weeks.

 

Is Organic Search Marketing Dead?

 

As I have been reviewing the latest changes in the Google search algorithm, it is clear to me that Google wants to minimize the impact of SEO and encourage the investments in paid search.   With that said,  I have been very active in testing:

  • Paid Search Marketing (SEM)
  • Display Advertising
  • ReTargeting
  • Video Pre-Roll
  • Mobile Apps/Games Banner Advertising

I bring this up because there is a CHANGE going on with search marketing and if you don't have a plan that is TESTING the opportunities with the latest changes in Google, you better invest some time researching the latest marketing choices.

I will be sharing some of my latest findings for search marketing at the Fall Conferences because the MAJOR shifts in digital marketing are happening right before your eyes.

 

Brian 

 

Brian

 Brian Pasch, CEO

PCG Consulting

732.672.2356

http://www.pcgconsultingservices.com

Jim Bell
Great stuff as always Brian and something for all of us to keep a finger on.

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