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Jared Hamilton
From: Jared Hamilton
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Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

Devising a Perfect Landing Page

Devising a Perfect Landing Page

When your business is taken online, you have to make sure your website is generating customers and visitors. This is one of the most important things in on…

Why Writing Down Sales Goals Inspires Action

Why Writing Down Sales Goals Inspires Action

As you're considering your business plans for the upcoming year, you may have decided that you want to start setting larger goals for your business. In…

Most Valuable Insight WINNER - Ian Curickshank

Most Valuable Insight WINNER - Ian Curickshank

How well does dealership VDP engagement correlate to car sales? What do you measure your online marketing on? I'm sure lead form submissions are…

New Vehicle Retail Demand Slumping, Edmunds Forecasts

New Vehicle Retail Demand Slumping, Edmunds Forecasts

SANTA MONICA, Calif. — April 26, 2017 — Edmunds, the leading car shopping and information platform, forecasts that 1,431,695 new cars and trucks …

Bimmer-Con To Feature Daryl Dixon Motorcycle Giveaway In Benefit Of Female Veterans Unite, Inc.

Bimmer-Con To Feature Daryl Dixon Motorcycle Giveaway In Benefit Of Female Veterans Unite, Inc.

BMW of Sarasota will host its first ever BimmerCon on Saturday, April 29th from 6:00 p.m. to 9:00 p.m. at its dealership located at 5151 Clark Road, Sa…

Is Mobile Paid Search The New Gold Rush?

I was reviewing active paid search marketing campaigns that were focused on MOBILE devices and here are some summary stats from the last 30 days:

The mobile campaign uses "conversion" data as a combination of mobile phone calls and leads.  Are your mobile campaigns delivering the same value for you dealership?  Over 20% of dealership website visits are from mobile devices so what is your paid search strategy for mobile shoppers

The mobile marketing results for this dealership were very attractive. Why buy 3rd party leads for more money when you can generate 1st party mobile leads at half the price?  Mobile marketing MUST be a separate marketing strategy and NOT combined with other strategies.

Mobile Frustration

Recently I had a dealer "panic" about the fact that message links that were sent via Twitter were not directly accessible to consumers surfing on mobile devices.  The issue was that the dealer's mobile website intercepted the visitor on a mobile device and sent them to a generic mobile website home page.  

Anyone identifying with this issue?  

Welcome to the emerging challenges with mobile websites and marketing strategies that don't understand how dealership mobile websites work.   I'll be writing more on on this topic in coming weeks.

 

Is Organic Search Marketing Dead?

 

As I have been reviewing the latest changes in the Google search algorithm, it is clear to me that Google wants to minimize the impact of SEO and encourage the investments in paid search.   With that said,  I have been very active in testing:

  • Paid Search Marketing (SEM)
  • Display Advertising
  • ReTargeting
  • Video Pre-Roll
  • Mobile Apps/Games Banner Advertising

I bring this up because there is a CHANGE going on with search marketing and if you don't have a plan that is TESTING the opportunities with the latest changes in Google, you better invest some time researching the latest marketing choices.

I will be sharing some of my latest findings for search marketing at the Fall Conferences because the MAJOR shifts in digital marketing are happening right before your eyes.

 

Brian 

 

Brian

 Brian Pasch, CEO

PCG Consulting

732.672.2356

http://www.pcgconsultingservices.com

Jim Bell
Great stuff as always Brian and something for all of us to keep a finger on.

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