Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on

DealerRater Reviews now Available on

DealerRater pushed a press release today that they have pushed reviews to the Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

New Google+ Local App Facilitates In-Store Review Processes

Google+ Local App For Reviews

The turmoil has continued since Google announced that Google+ Local would be using a new review system in lieu of the old Google Places "five-star" rating system.

Dealers have been having trouble posting reviews from Apple iOS devices.  For many dealers, the review button was no longer visible on iPhone and iPads.

Google+ Local App For iPhones

This week something unexpected occurred when I chose to bulk update my apps on my iPhone.  The former Google Places  app was replaced by the Google+ Local App and a new icon design was introduced, highlighted in the red box on the right.

The new version of the App makes it easy to post reviews on Google+ Local.  I recommend that all dealers update their iPhone and iPads so that they can continue to use their devices to encourage Google users to post reviews.


The New Look of Reviews

The Google+ Local App business search feature is the same format as before, and I have included a few screen shots to show the development of the user interface.

I did a search for "Prestige Volvo" and the new search results show both the number of reviews and the overall "score" based on the new "Zagat" inspired voting system.

The highest score a dealer can receive is 30 and since Prestige has a score of 29, it places them as one of the highest rated Volvo dealers in the US. 

Google+ Voting Categories


The voting system is broken out into three categories as shown in the screen capture on the right.  

- Quality

- Appeal

- Service

One caveat is that for some dealers, there are NOT three voting blocks. This has to do with how the Google+ Local account is setup.

Under these three voting units is place for the customer to add their own comments.  

I strongly encourage dealers who have customers posting comments to use the comments feature to add credibility to the review.

Comment Tips


Here are a few things that customers can add to their comments that can help the dealer staff and the dealership's online CSI score.

- The name of their sales/service person

- The car that they purchased/serviced

- The reason why they came to the dealership

- Why they would recommend the dealership to others


By adding names of people that helped them or by discussing why they purchased their 2012 Volvo from the dealership,  makes the review more meaningful.  Comments that only say "Great Place", "Highly Recommended", etc. look suspicious.

So what are you waiting for?  Get your iPhone, iPad, or Android devices updated and loaded with the new Google+ Local App.

Implementing An Effective Review Engagement Process


If you have been having a difficult time getting your review counts increased by engaging your customers in sales and service, you need to make a commitment to ask for help.  Your dealership can not delay much longer without seeing a negative impact on sales and service.  There are a number of products offered by companies that can jumpstart and guide the review engagement process.   Do your research. 

Recently I visited a dealership that was praising the Dominion Dealer Solutions Prime Response product and how it has automated the engagement process and has increased reviews at all of their stores.

I also saw a demo of Cobalt's IRM solution recently and that was impressive!  There is no shortage of great solutions on the market.  Check out the vendor reviews here on DrivingSales. 

For some dealers it is not a product they need but more of a focus on process and merchandising the dealership.  There is not a one size fits all solution for dealers so find one that works with your culture. 

IRM Webinar For Guidance

If you would like assistance, join us for our next Reputation Management Webinar lead by Glenn Pasch.  Glenn will outline the process, training, and merchandising that has been effective for hundreds of dealers.  

Glenn will also cover a few products on the market that can help you like those offered by Cobalt, Dominion Dealer Solutions, and AAN.  Maybe we can get some guest speakers from companies offering products to join the webinar!

You can get on the IRM webinar notification list by emailing:

If you found this article helpful, please Tweet, Post, and Share on Google+.



Brian Pasch, CEO

PCG Digital Marketing




Tony Harris
Good stuff. There has been some confusion indeed and it is nice to have this resource available for all to get up to speed.
Bryan Armstrong
Nice find! Thanks for the info.

 Unlock all of the community & features  Join Now