Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
By Brian Pasch
Breaking News - Dealertrack Technologies has announced their intent to purchase AutoAccelerator CRM.
This acquisition moves helps to complete their enterprise solutions for car dealers and also supports the observations made in the recent DrivingSales exclusive post "The Six Horsemen of Automotive Innovation."
If you have not read the "horsemen" post, take the time today!
According to Briefing.com "Total consideration for the Transaction is expected to be approximately $13.0 million in cash plus $1.75 million in additional consideration to be paid to the shareholders in 18 months, subject to the achievement of certain milestones."
I had the opportunity to review the AutoAccelerator CRM product at NADA and I was impressed with their mobile CRM solutions. Congratulations to their team and this new marriage!
So what does this mean for the smaller CRM companies on the dance floor waiting to get invited to the acquisition party? Who will be next in the consolidation story of "best of breed" automotive solutions?
Share your thoughts here on DrivingSales.com
Brian Pasch, CEO