Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Google Publishes A Case Study on Jack Wilson Chevrolet

By Brian Pasch

jack-wilson-pcg-case-study-miniIt is common for dealers to ask me at workshops: "What else could I be doing to sell more cars?"  

One of the most exciting areas of opportunity is Facebook advertising when it leverages Polk vehicle ownership data and Google's new Wildfire platform.  

Wildfire is an agency level software platform that creates device independent (responsive) pages that can be used in social media engagement, contests, and promotions.

Facebook advertising is not new however Wildfire and Polk data take social media advertising to the next level.

Google Case Study Published

PCG Digital Marketing is please to be the first automotive marketing agency to have an official case study published by Google involving their Wildfire platform. Jack Wilson Chevrolet is using PCG's social media team to increase their website traffic, social media engagement, and car sales.  

PCG SocialFire product is built on the Google Wildfire platform and gives dealers the personalized attention of our social media team. Take a minute to download a copy of the Google Case Study with Jack Wilson Chevrolet.  Google Case Study

Why Is Wildfire Needed?

Dealers who do not have responsive website design are dissappointing consumers on Facebook because their custom content is often not visible on a mobile device.  Over 50% of Facebook engagement (i.e. clicks) are from mobile devices.  I have written about this in the past and it is very important. Dealers need to push their vendors to deliver a better mobile website experience.

Wildfire also provides templates to create better engagement pages and data capture forms. The social media analytics is also a strong benefit of using Wildfire so you can measure the impact of your investments in social media engagement.  Overall, Wildfire gives agencies such as PCG the tools to supercharge a dealer's social media investment.  

How Is Polk Data Working on Facebook?

In one statement: amazing.  Dealers are familiar with using consumer vehicle ownership data for direct mail campaigns.  Now we can use that same data to target LOCAL consumers on Facebook.  The granularity of messaging to a target audience is producing great results.

In fact, we are finding cost per click (CPC) to be much less than similar campaigns on Adwords, and with much better results! 

Social Media Advertising (SMA) is in its infancy and over the next year I will be sharing specific success stories and the campaigns that are working to sell more cars on Facebook!

 

Brian

Brian Pasch, CEO
PCG Consulting
732.672.2356
Google

 Unlock all of the community & features  Join Now