Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
By Brian Pasch
Whether you work in a dealership or work at a company that supports automotive retailers, you have a responsibility to make your attendance at the 2013 DrivingSales Executive Summit (DSES) a worthy investment of your time.
Simply stated, if you go to DSES to "get" something you may be dissappointed. If you attend DSES to share, serve, and engage you will be greatly rewarded. There is a fine line here that I want to explain.
First to sponsors and vendors; stop hanging around at your booth/table. DSES is all about relationships and it shocks me to see how many vendor employees do not leverage meals, breaks, and cocktail receptions to make new friends. Waiting for dealers to come to your booth or table is a slow death. Stop taking calls when you have the opportunity to talk with dealers face to face.
Secondly to dealership managers & employees; stop avoiding discussions with vendors. You never know what new technology, strategies, or ideas that companies are coming to market with this year.
Yes, vendors want to sell you their services but many of those companies provide services that you could use. Don't be afraid to say "no thank you" and on the other hand don't let the sales process keep you from a great find at DSES.
So, come out to DSES and engage. I'll be there with hundreds of other passionate automotive professionals. I'm up to the challenge...how about you?
Brian Pasch, CEO