We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
By Brian Pasch
Some Cobalt website users are seeing abnormal traffic spikes in Google Analytics which will throw off monthly analysis and reports. PCG started seeing these odds spikes in May 2013 and we continue to see them as of September 2013.
It seems that Cobalt automotive websites are not the other ones being hit, you can read a similar story on this blog post.
I recorded this video to show you how to filter out the spam traffic from MSN.COM using the “Advanced Segment” feature in Google Analytics. The traffic is not “hurting” your Cobalt website performance, but it will make analytics standard reports from Google Analytics useless.
We hope that you find this video helpful. The analytics reports that Cobalt provides customers will also have this “spam” filtered out so this only applies to Google Analytics users.
I hope you find the video helpful. If you have any questions, please ask them here. I look forward to seeing automotive professionals at the DrivingSales Executive Summit next month!
Brian Pasch, CEO