CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
By Brian Pasch
Ladies and Gentlemen, this is your wakeup call. This is the first time I have seen a dealer hit the 50% mark: mobile vs. desktop traffic. If this data chart (shown above) does not create a priority to establish a MOBILE FIRST marketing strategy for your dealership, nothing will.
Dealers need to inspect ALL their marketing investments on mobile devices and ask two questions:
The rise in mobile traffic and the need for device independent content delivery is an opportunity for some and a barrier to growth for others. Where do you fit in that equation?
What is your current mix of desktop vs. (tablet and mobile)? Are you pleased with the mobile version of your virtual showroom?
Brian Pasch, CEO