Companies waste an estimated $6.6 billion on unused software in the U.S. every year. With more options than ever, finding the right software for your dealership can be a challenge. How can you cut through the clutter and make sure your software dollars are well-spent? Download your free step-by-step guide to successfully navigating the software jungle. DOWNLOAD GUIDE
By Brian Pasch
Ladies and Gentlemen, this is your wakeup call. This is the first time I have seen a dealer hit the 50% mark: mobile vs. desktop traffic. If this data chart (shown above) does not create a priority to establish a MOBILE FIRST marketing strategy for your dealership, nothing will.
Dealers need to inspect ALL their marketing investments on mobile devices and ask two questions:
The rise in mobile traffic and the need for device independent content delivery is an opportunity for some and a barrier to growth for others. Where do you fit in that equation?
What is your current mix of desktop vs. (tablet and mobile)? Are you pleased with the mobile version of your virtual showroom?
Brian Pasch, CEO