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By Brian Pasch
Today, a number of my automotive marketing peers found a blog post by Ralf Skirr that created some "alarm" amongst SEO strategists.
According to Google "when SSL search is employed (e.g., if the user is signed in to a Google account, or using the Firefox search bar), Keyword will have the value (not provided)." We are now hearing that Google will be blocking data from users NOT logged into Google!
The reference website that Ralf uses in his blog post states that by Dec 2013, 100% of keywords will be blocked for certain websites. This "change" would be a significant blow for weak SEO consultants.
This prediction of 100% blocking may not hold water for automotive dealership websites, today. Could it be around the corner? Sure. I have not seen a definitive statement from Google today. Traffic patterns this week are no different from last week. So, we must wait and see what happens.
In fact, fellow SEO consultant, Tim Martell commented on my Facebook post that he has seen some dealership websites at the 60% level.
Of course this claim would cause a stir for automotive marketing professionals! So, I created this video to explain to the automotive industry, what I see today and what we can do in the future.
Take a minute to watch this video:
My research shows that "not provided" traffic is on the increase, but nowhere near 100% of the organic traffic that predicted. For this Toyota dealer, 31% of there traffic was organic. Of the organic traffic, 23.6% of the keywords that generated organic traffic was blocked.
So, there are a number of things that dealers can do to compensate for the Google "keyword masking" policy:
So, the end of the Automotive SEO world is not here, but the trend of blocked keywords is on the increase! We will just have to work a little harder and Google's latest moves will seperate the "SEO men" from the "SEO boys". . this job is never boring!
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Brian Pasch, CEO