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Brian Pasch

Brian Pasch CEO

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Using Google Webmaster Tools For Gaining Keyword Insights

keyword-magnify

By Brian Pasch

As Google reduces the visibility in Google Analytics to see which keywords are driving the most organic traffic, there are other ways to continue your SEO research.  

One of those tools is free called Google Webmaster Tools (WMT).

Google Webmaster Tools is an invaluable resource for checking the health of a website, and is not limited to just this one example of keyword research.

I recorded a short video to review one of the ways WMT can be used to see which keywords are driving clicks to your websites and to spot areas for improvement. 

Watch The Video on Search Queries in WMT

Again, this is just one way in which WMT can be used in a marketing and search strategy.  If you enjoyed this post, please share this article on your social networks. 

Brian

Brian Pasch, CEO
PCG Consulting
732.672.2356
Google

Jason Hamblin
+Brian Thanks for the info. It was good to see that Google recently changed Search Queries data from 90 days to 1 year. Have you linked Webmaster Tools to AdWords and seen the Paid/Organic report? If not, I highly recommend checking out the data. The search query data seems to be more accurate than Webmaster Tools.
Brian Pasch
Jason Thank you for the feedback and yes we have linked the accounts to gain that additional insights. For some dealers, they may not be able to link their webmaster tools accounts with Adwords of their vendor partner blocks such access. The good news is that you and I know the value of this report to help our dealers!
Timothy Martell
As long as you restrict yourself to what Google allows you to do, there will be limitations. Analytics and WMT can all be exported. Google actually allows direct access to this data. You just have to ask for it. We import this data in to our own tools so we can slice the data in many different ways over different time periods which allows for much deeper insight. The other reason this is important is that you have access to all of your data for years to come, not just as far back as google wants to save it. If a dealer wants to use the free tools Google provides them, fine. But, if we're going to be valuable vendor partners, we need to provide better tools that can actually aid in making real decisions based on the best information available.
Brian Pasch
Amen Tim! I agree with you totally on the need to make it easy for dealers to make "actionable" decisions based on data and not just throwing them the keys to a massive data warehouse. When we designed ROI-BOT, we also believed that storing the data each day, in our own data files, for historical analysis is the way to go in case Google changes policy.
Vivian Lou
Thanks for the information. If you can give tutorial about Google analytic and Google insight, i will very appreciate.

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