CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
By Brian Pasch
Do you know that you can advertise to local consumers on Facebook based on what car they own?
You can't do that level of targeting in Adwords!
Facebook offers dealers a unique opportunity to connect their marketing message with local consumers based on the vehicle that they own. Dealers can present their message to local consumers who spend hours a month on Facebook scanning their News Feed.
Do you think people spend more time on Facebook or reading the local newspaper?
Is Facebook advertising powerful? When you construct a campaign with the correct message, create a device independent landing page, and track conversions ( calls and leads) you might be surprised that Facebook advertising can be 1/5 the cost of Google Adwords.
So, let's start the discussion.
Is your dealership using Facebook advertising and Polk vehicle ownership data? If you are not, tell me why.
If you are, tell me about your experience and the ROI you have documented.
For the dealers that I am working with, I am seeing Cost-Per-Clicks at a fraction of what the same reach would cost in Adwords. The ROI of Facebook PPC reminds me of Adwords prices many years ago before every dealer was in the mix!
Let's see what DrivingSales.com members have to say about Facebook advertising....
Brian Pasch, CEO