Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

You Are The Only Person Seeing The Pink Shorts

By Brian Pasch pink-shorts-600.fw

Danny Sullivan addressed the 2013 DrivingSales Executive Summit today, and the crowd was glued to his insights into Google search and the latest digital strategies for car dealers.  There were many points that resonated with the audience, just check the Twitter feed for #DSES2013.  Of course, the Hummingbird update was discussed.

To download a copy of Danny's presentation, using this link: 

One point that I wanted to share with the DrivingSales community that could not attend was that there is no longer a standardized Google Search Engine Results Page (SERP). Every search that Google presents is customized based on relationships it establishes directly or indirectly about the consumer conducting the search.

This creates an interesting dilemna for SEO and Digital Marketing vendors, because what their dealer clients "see" locally can be very different from what the vendor sees from their corporate offices.  

Social Signals and Semantic Web

This observation is very important when you consider the factors that impact personalization and how much social media engagement will define future search Google results.  Dealers who have avoided investments in Google+, Facebook, Twitter, and customized website content need to wake up and smell the coffee.

The semantic web will require dealership websites to evolve, and dealers who educate themselves on this change will be first to market with better search results.  Websites must adapt to include machine-readable metadata about pages and how they are related to each other, enabling automated agents to access the Web more intelligently and perform tasks on behalf of users.

Change Is Constant

What is the takeway?  Google will adapt search results to meet the specific known and implied needs of the consumer.  Dealers who realize that Google is using social signals, Google+ Local, and other digital sources to serve up relevant content will diversify their marketing investments. 

If a Dealer Principal or General Manager is not personally using Facebook or Google+ that is their choice.  However, they cannot allow their personal choices to impact their marketing investments for the dealership.


Brian Pasch, CEO
PCG Consulting

Chris K Leslie
Very subtle. I like it. Bye Bye vendors.

 Unlock all of the community & features  Join Now