CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
By Brian Pasch
Have you taken the time to submit a lead on your own website? Many website platforms present a "thank you" page after the consumer submits their contact information on a lead form.
The image shown above, is an actual page that is presented when a consumer submits a lead, on a dealership website. Are you impressed with the dealer's creativity?
What do you have to say about this page? I would love your feedback.
Let me share a few of my thoughts:
I bring this up because this is not the ideal website page design to present to consumers after a lead form is submitted. However, this is a common occurrence in the automotive community. Can't we do better?
You should also test submitting a lead from your mobile phone. What is the post submission page shown on your mobile phone?
I encourage DrivingSales readers to share their creative "thank you" pages that are increasing post lead submission engagement. Do you have a better customer experience after someone submits a lead?
Brian Pasch, CEO