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Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

How Are You Using Mobile Apps and Software in The Dealership?

mobile-dealership-tools-700By Brian Pasch

The fall automotive conferences showcased a number of technology solutions that were mobile friendly, adaptive, responsive, or packaged as a mobile app.  The marketplace is getting flooded with new products.  The product ROI claims are getting hard to substantiate, so I'm turning to the dealer community to help me with some important research.

If you are using mobile apps or mobile friendly software for inventory management, sales, CRM, F&I, or Service would you please take a minute to send me your feedback on what is working in your dealership and what failed to deliver the results that were promised.

You can send your experiences confidentially to me via email at brian@pcgmailer.com.  I will not be publishing your quotes or mention the vendor feedeback you provide online.  I am working on a new research paper and upcoming book and I need dealer feedback from the field.

Automotive Software Solutions

For example, there are a number of companies offering desking tools and CRM software that format nicely on an iPhone or an iPad.  

Has your dealership implemented a mobile CRM app with your sales team and customers?  How did the rollout go? What did you learn?  What could be improved? Are you using iPads in the service drive or in the F&I office?  

Is there a missing iPad or iPhone app that your dealership needs? What should the next killer "mobile" solution for car dealers be?  Your feedback is important. Please send your experiences confidentially to me via email at brian@pcgmailer.com.

Brian

Brian Pasch, CEO

PCG Consulting

732.672.2356

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