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Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

How Are You Using Mobile Apps and Software in The Dealership?

mobile-dealership-tools-700By Brian Pasch

The fall automotive conferences showcased a number of technology solutions that were mobile friendly, adaptive, responsive, or packaged as a mobile app.  The marketplace is getting flooded with new products.  The product ROI claims are getting hard to substantiate, so I'm turning to the dealer community to help me with some important research.

If you are using mobile apps or mobile friendly software for inventory management, sales, CRM, F&I, or Service would you please take a minute to send me your feedback on what is working in your dealership and what failed to deliver the results that were promised.

You can send your experiences confidentially to me via email at brian@pcgmailer.com.  I will not be publishing your quotes or mention the vendor feedeback you provide online.  I am working on a new research paper and upcoming book and I need dealer feedback from the field.

Automotive Software Solutions

For example, there are a number of companies offering desking tools and CRM software that format nicely on an iPhone or an iPad.  

Has your dealership implemented a mobile CRM app with your sales team and customers?  How did the rollout go? What did you learn?  What could be improved? Are you using iPads in the service drive or in the F&I office?  

Is there a missing iPad or iPhone app that your dealership needs? What should the next killer "mobile" solution for car dealers be?  Your feedback is important. Please send your experiences confidentially to me via email at brian@pcgmailer.com.

Brian

Brian Pasch, CEO

PCG Consulting

732.672.2356

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