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Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Brian Finkelmeyer, Direct of Business Development at vAuto, discusses the dos and don'ts of pricing and stocking inventory. …

How to Engage "Ready to Buy" Shoppers

How to Engage "Ready to Buy" Shoppers

The stakes are high: sales are slipping, your competition is stiff, and today’s shoppers are the most savvy yet. But there’s good news – there are a…

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Ecommerce is on the rise, and today's customers walk into your showroom better-informed than ever before. 9 out of 10 customers are more likely to…

Interview with Shannon Crane: Building a Successful BDC

Interview with Shannon Crane: Building a Successful BDC

When Shannon Crane, founder of BDC PowerConsulting, started out as a BDC Manager at a local dealership, she was “as green as it gets.” Not only…

Why Security Is More Important than You Think for Your Business

Why Security Is More Important than You Think for Your Business

Having a business means that you’re likely going to have to keep security in mind. Whether you are looking to increase customer trust or you want to …

How Well Is Your Authored Content Performing?

author-stats By Brian Pasch

There have been many articles written about the importance of Google author tags, but did you know that Google makes it easy to see how your authored content is performing.   In Webmaster Tools, there is a section called "Labs" and in that section you can see your author stats.

The dashboard shows you how many articles it found with your author tag and how many times the post was seen in organic search and clicked.  It does not count how many times the page was viewed.  According to GWT, there are 946 articles indexed that have my author tag.

The first article in the list that had 1,600 impressions in Google search was the "Six Horsemen of Automotive Innovation" and 70 people clicked on the article in organic search. You can use this tool to track your content and to see if anyone has copied the content with your author tag embedded.

So, if you haven't inspected your authored content, here is a quick way to see how well your articles are performing.   You might be surprised to find some articles that you did not think attracted much interest, get alot of action!

 

Brian

Brian Pasch, CEO
PCG Consulting
732.672.2356
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