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Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

How to Trade Binary Options Successfully

How to Trade Binary Options Successfully

Binary options are the new age trading. It sounds pretty simple: you invest your money, choose one platform, choose a broker. Choose a strategy you’l…

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

How Well Is Your Authored Content Performing?

author-stats By Brian Pasch

There have been many articles written about the importance of Google author tags, but did you know that Google makes it easy to see how your authored content is performing.   In Webmaster Tools, there is a section called "Labs" and in that section you can see your author stats.

The dashboard shows you how many articles it found with your author tag and how many times the post was seen in organic search and clicked.  It does not count how many times the page was viewed.  According to GWT, there are 946 articles indexed that have my author tag.

The first article in the list that had 1,600 impressions in Google search was the "Six Horsemen of Automotive Innovation" and 70 people clicked on the article in organic search. You can use this tool to track your content and to see if anyone has copied the content with your author tag embedded.

So, if you haven't inspected your authored content, here is a quick way to see how well your articles are performing.   You might be surprised to find some articles that you did not think attracted much interest, get alot of action!

 

Brian

Brian Pasch, CEO
PCG Consulting
732.672.2356
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