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Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Tips on Finding and Hiring Salesmen Who Have Experience

Tips on Finding and Hiring Salesmen Who Have Experience

Your dealership can't thrive without an experienced sales force. The trickiest part of this equation is finding "rock star" salespeople to he…

New Site Links from Google in Mobile Search

New Site Links from Google in Mobile Search

In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

What Your Dealership Should Look for in Insurance Coverage

What Your Dealership Should Look for in Insurance Coverage

When a person decides to start a car dealership, insurance needs to be part of their planning. It is a requirement for a dealership to have vehicle insuran…

How Well Is Your Authored Content Performing?

author-stats By Brian Pasch

There have been many articles written about the importance of Google author tags, but did you know that Google makes it easy to see how your authored content is performing.   In Webmaster Tools, there is a section called "Labs" and in that section you can see your author stats.

The dashboard shows you how many articles it found with your author tag and how many times the post was seen in organic search and clicked.  It does not count how many times the page was viewed.  According to GWT, there are 946 articles indexed that have my author tag.

The first article in the list that had 1,600 impressions in Google search was the "Six Horsemen of Automotive Innovation" and 70 people clicked on the article in organic search. You can use this tool to track your content and to see if anyone has copied the content with your author tag embedded.

So, if you haven't inspected your authored content, here is a quick way to see how well your articles are performing.   You might be surprised to find some articles that you did not think attracted much interest, get alot of action!

 

Brian

Brian Pasch, CEO
PCG Consulting
732.672.2356
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