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Brooke Harper

Brooke Harper Writer and Sales consultant

Brooke Harper Blog Posts

How CRM Software Increases Productivity and Profits in Retail Sales

How CRM Software Increases Productivity and Profits in Retail Sales

  The ‘R’ in Customer Relationship Management is where the magic of  lies: the customer relationship. In today’s world o…

6 Sales and Marketing Tips & Ideas to Grow Your Business

6 Sales and Marketing Tips & Ideas to Grow Your Business

To grow a business these days, one needs to understand why traditional sales and marketing strategies are failing and how to develop a sales marketing…

What Is Multi-Channel Approach & How Should You Prepare a Strategy for Your Marketing Campaign?

What Is Multi-Channel Approach & How Should You Prepare a Strategy for Your Marketing Campaign?

Long gone are the days when a single radio ad would send customers rushing to a store. Instead, companies must compete with a million distractions before t…

What are Marketing Qualification Reps?

What are Marketing Qualification Reps?

Market qualification (MQ) representatives, sometimes also known as lead qualification or lead qual reps, are highly specialized agents whose role in inside…

Sales 101: An Account-Based Marketing Primer

Sales 101: An Account-Based Marketing Primer

It’s long been conventional wisdom that trying to reach a wide audience is usually beneficial in business, but far too many companies spend needless …

7 Useful Tips for Developing Your Sales and Marketing Strategy

7 Useful Tips for Developing Your Sales and Marketing Strategy

At best, sales and marketing teams are acquaintances. At worst, they’re enemies. At least, that’s the situation at most organizations…

Lead Generation Trends in 2017

Lead Generation Trends in 2017

Lead generation, the art of attracting potential customers to your business and converting them into buyers, has seen a rapid development in the last decad…

5 Marketing Tactics to Increase B2B Sales

5 Marketing Tactics to Increase B2B Sales

Increasing B2B sales isn’t simply a matter of putting out your shingle and hoping that more customers will come your way. Businesses who purchase fro…

How to Build a Successful Email Marketing Campaign

How to Build a Successful Email Marketing Campaign

As digital engagement continues to grow, companies are turning to avenues like social selling, and the next “big thing” that will launch t…

Tips for Successful Business Development Representatives

Tips for Successful Business Development Representatives

The business development representative’s job is critical to the success of an organization. In fact, there is no role in a company that more directl…

What Are The Business Operations of a Company?

What Are The Business Operations of a Company?

All businesses share a measure of complexity. The activities of a company can never be said to be a simple and smooth ride from point A to point B; activit…

How Does Your Brand Affect Your Customers’ Personal Experiences?

How Does Your Brand Affect Your Customers’ Personal Experiences?

Have you ever wondered how Coke became so synonymous with cola, Hoover with vacuuming, or Google with searching the internet? “Emotional connectiv…

How to Use SEO in Your Digital Marketing Strategy

How to Use SEO in Your Digital Marketing Strategy

Most people today know that Search Engine Optimization (SEO) is critical to having a successful on-line business. What they may not know is exactly how to …

Which Sales Career Path is Right for You?

Which Sales Career Path is Right for You?

Sales DNA? Is this the absolute that dictates your sales career path? Some people may claim to have it, but anybody who’s been in sales for a sub…

What is the Role of Marketing Operations?

What is the Role of Marketing Operations?

The television series Mad Men portrays the bustling world of advertising in the 1960’s when it first rose to prominence as its own driving …

What Is The Meaning Of Pipeline in Sales and Marketing

What Is The Meaning Of Pipeline in Sales and Marketing

There are several processes that make (or break) a business. Perhaps the most important of these is the process that goes into your marketing and sales pip…

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