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Bruce Etzcorn

Bruce Etzcorn VP of Operations

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With instant messaging, social networking, and blogging more popular than ever, now is the time your dealership needs to start looking to social media and start attracting customers to your online inventory with Social Bookmarking.

Social Bookmarking is a system that allows visitors to your website to save web pages they want to remember or share. This concept is very similar to using the Bookmark feature in your favorite browser except the bookmarked pages in a social system can be public and shared with an entire online community.

So why should your dealership care? Imagine this:

  • Scenario One: A visitor to your website is browsing your online inventory at work and found a vehicle that they may like more information about so they save the page in their bookmarks of their default work browser. That night when they come home they have a few minutes and would like to follow up and possibly send you a lead letting you know they would like to come in to see the vehicle. They go back to your website and have to remember what search they performed, what the stock number was, etc. Because this information is saved on their work computer bookmarks they choose to start researching other dealership's inventory and will come back to send you that lead tomorrow... maybe.
  • Scenario Two: A visitor to your website is browsing your online inventory at work and found a vehicle that they may like more information about. They have a Social Bookmarking account so they save the page in their Delicious account, add a few tags about the bookmark and a note to help them remember why they bookmarked this vehicle. That night when they come home they have a few minutes and would like to follow up and possibly send you a lead letting you know they would like to come in to see the vehicle. They open their browser to their Delicious Bookmarks and click the link to the vehicle, review the information and send you a lead that they are interested. You get the lead, follow up and sell the vehicle. Everyone wins.

Some of you might may be thinking that the person illustrated in both scenario's could have just emailed themselves the link or some other method for getting the information home. Sure they could have, but this post is about Social Bookmarking and by promoting the Social Bookmarking system on your dealership website you gain enormous value.

5 Reasons to support Social Bookmarking on your website:

  1. Social Bookmarking helps your website create high quality back links. Back links are links to your website that exist on other websites on the Internet. In the world of SEO that translates to popularity.
  2. Sites that are bookmarked socially can be viewed by anyone which exposes your inventory and brand to a variety of sources, including search engines.
  3. Social Bookmarking helps your content travel. By giving your content the ability to travel you allow your information to be distributed quicker online which makes your site available to other streams of traffic.
  4. Social Bookmarking allows users to add tags and notes to their links to help them remember why they bookmarked the page. These user defined tags appear on the public listing and assist in promoting those tags as keywords. These tags are also used in search results on their respective pages.
  5. Social Bookmark links promote accessibility. Links that are bookmarked can be viewed from any device (including mobile phones) that are connected to the Internet. If your inventory is bookmarked a visitor can return to their place no matter where they are and what computer they are using.

If you need extra traffic, you should focus on adding Social Bookmarking tools to your automotive website. Adding a Social Bookmarking tool set to your website allows your content to travel, assists visitor research and lets the Social Bookmarking community know that you support and understand their needs.

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