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From: Jared Hamilton
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Bruce Etzcorn

Bruce Etzcorn VP of Operations

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

The page view on your analytic reports is useless.

There seems to be a trend on the rise among Internet Managers at dealerships and other web professionals that look to the Page View number on their analytic reports as a measurement of success or the health of a website. All that number means is that someone viewed a page on your website.

When you really stop to think about it, web pages get viewed for all sorts of reasons. Pages on your website could have been reached on accident. They could have meant to click the Parts link and accidentally clicked Service. Your report shows that page was viewed, but the visitor made a mistake. Maybe someone visited the Service area of your website and was looking for your hours of operation but didn't find it, so they clicked and clicked a few more pages until they found the information they were looking for. The visitor viewed many pages to get to the information they were looking for. Your page view report indicates this as well. Because a page was viewed does not mean that there was any sort of engagement or that the visitor met their objective while visiting your website.

Page views are just viewed pages. You have no performance indicators in this statistic. The only situation I can see page view's valid is if you were tracking a thank you page or some other page that could only be reached after an order was processed or information was given. By reviewing the page views on these types of pages you could use page views as a measurement tool but setting up a goal in your Analytics tool would be a much more efficient way to track success.

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