1,000 dealers share their thoughts about chat, text and messaging in general...and how these communications pay off. SEE HOW
The page view on your analytic reports is useless.
There seems to be a trend on the rise among Internet Managers at dealerships and other web professionals that look to the Page View number on their analytic reports as a measurement of success or the health of a website. All that number means is that someone viewed a page on your website.
When you really stop to think about it, web pages get viewed for all sorts of reasons. Pages on your website could have been reached on accident. They could have meant to click the Parts link and accidentally clicked Service. Your report shows that page was viewed, but the visitor made a mistake. Maybe someone visited the Service area of your website and was looking for your hours of operation but didn't find it, so they clicked and clicked a few more pages until they found the information they were looking for. The visitor viewed many pages to get to the information they were looking for. Your page view report indicates this as well. Because a page was viewed does not mean that there was any sort of engagement or that the visitor met their objective while visiting your website.
Page views are just viewed pages. You have no performance indicators in this statistic. The only situation I can see page view's valid is if you were tracking a thank you page or some other page that could only be reached after an order was processed or information was given. By reviewing the page views on these types of pages you could use page views as a measurement tool but setting up a goal in your Analytics tool would be a much more efficient way to track success.