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Jared Hamilton
From: Jared Hamilton
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Bruce Etzcorn

Bruce Etzcorn VP of Operations

Exclusive Blog Posts

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Seasoned car dealers and sales professionals are true masters of relationship marketing.  A vehicle purchase is an important decision for consumers, a…

7 Attitude Tips to help you Succeed in the Car Business

7 Attitude Tips to help you Succeed in the Car Business

I have found that one of the greatest traits of all the best salespeople to ever sell is a positive attitude. I experience it first hand in my own life, …

How Well Are Your Digital Campaigns Really Performing?

How Well Are Your Digital Campaigns Really Performing?

You’ve probably noticed by now that we live in a world of multi-channel marketing. Customers are researching products and services online using multi…

The page view on your analytic reports is useless.

There seems to be a trend on the rise among Internet Managers at dealerships and other web professionals that look to the Page View number on their analytic reports as a measurement of success or the health of a website. All that number means is that someone viewed a page on your website.

When you really stop to think about it, web pages get viewed for all sorts of reasons. Pages on your website could have been reached on accident. They could have meant to click the Parts link and accidentally clicked Service. Your report shows that page was viewed, but the visitor made a mistake. Maybe someone visited the Service area of your website and was looking for your hours of operation but didn't find it, so they clicked and clicked a few more pages until they found the information they were looking for. The visitor viewed many pages to get to the information they were looking for. Your page view report indicates this as well. Because a page was viewed does not mean that there was any sort of engagement or that the visitor met their objective while visiting your website.

Page views are just viewed pages. You have no performance indicators in this statistic. The only situation I can see page view's valid is if you were tracking a thank you page or some other page that could only be reached after an order was processed or information was given. By reviewing the page views on these types of pages you could use page views as a measurement tool but setting up a goal in your Analytics tool would be a much more efficient way to track success.

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