Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Bruce Etzcorn

Bruce Etzcorn VP of Operations

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

We've all received one. It's that email that arrives in record time after I've forgotten my password or when I've ordered something online that assures me that my purchase will be here soon. The Auto-response has become viewed as a modern day receipt, instantly delivered and dynamically generated. In most cases, the response is originated from your CRM or website provider when a action is performed but that doesn't mean it has to sound like it was generated by a computer.

We should be looking at Auto-responders as the first step to building a long-standing relationship with our customers. After all, this is the first message you are sending from your dealership. It is possible to create an auto-responder that is dynamic and "feels" like it's a hand typed response. By creating custom Auto-responses for each type of lead, you can produce well written, meaningful responses that your customer is expecting.

  1. Make it personal. You are sending an Auto-responder to a person who has willingly shared some information with your dealership, make sure you use it. Use every bit of information that you have to personalize your response to the reason that person sent you their information in the first place.
  2. Make a great first impression. The Auto-response is the first message a customer receives from your dealership, make sure that it's a good one. This person is excited about the vehicle they just emailed you about to schedule a test drive, or may have a question about their service plan and what is covered. Your response to them should be positive and let them know that you understand their needs and are working to ensure they are met. "Thank you for your interest in our dealership. Your message has been received and we will contact you shortly" is the absolute worst thing you could send someone looking for some sort of resolution and is a huge disappointment.
  3. Provide the details. The Auto-response should always provide additional instructions to contact your business. Include the the dealership street address so your customer can get driving directions. Include your phone number with instructions to call with questions. Include items that they may need to bring with them to assist in getting the financing process started. Providing additional helpful instructions for your customer will help everyone know what to expect. You've got someone interested in your business, now it's time to relax and start building the relationship.

Contact your CRM and/or website provider and ask if it is possible to create separate auto-responses based off lead source, most major CRM's support this. Use the above guidelines to assist in the creation of more meaningful automatically generated responses to your customers. Improving the content of these messages will help create relationships and better first impressions.

 Unlock all of the community & features  Join Now