We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
We've all received one. It's that email that arrives in record time after I've forgotten my password or when I've ordered something online that assures me that my purchase will be here soon. The Auto-response has become viewed as a modern day receipt, instantly delivered and dynamically generated. In most cases, the response is originated from your CRM or website provider when a action is performed but that doesn't mean it has to sound like it was generated by a computer.
We should be looking at Auto-responders as the first step to building a long-standing relationship with our customers. After all, this is the first message you are sending from your dealership. It is possible to create an auto-responder that is dynamic and "feels" like it's a hand typed response. By creating custom Auto-responses for each type of lead, you can produce well written, meaningful responses that your customer is expecting.
Contact your CRM and/or website provider and ask if it is possible to create separate auto-responses based off lead source, most major CRM's support this. Use the above guidelines to assist in the creation of more meaningful automatically generated responses to your customers. Improving the content of these messages will help create relationships and better first impressions.