We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
I’m not sure if this could even be entitled a best practice, a sales tip or a marketing piece for it is written with none of those things in mind. What it is is a reminder that above all else we change live; our own, our customers, our fellow employees and our communities. Perhaps that is to altruistic for some, but in my world it is a reality and a responsibility I feel profoundly.
Throughout my career I have had many great mentors, both those that inspired me to become as they were and deterred me from ever wanting to be so jaded. Because of the influence of these people I have continually strove to learn more, become better and mentor others. The income level I’ve been able to earn has allowed me to donate generously to causes I support, to adopt a child, to have succored and helped 23 foster children to date and re-unite with parents all but one.
I have been privy to some of the most personal decisions thousands of consumers have ever made and enjoyed the benefits and joys as I watch them happily further their own dreams and desires. I have seen the light click on in hundreds of salespeople’s eyes and know I’ve passed along knowledge that will forever impact them and their family’s quality of life.
I’ve always said that selling cars is the most fun you can have and keep your clothes on. I believe that. In recent years I’ve seen people get stressed, break down, become tyrannical managers and lose so much of what made them a success in the first place. There is no shame to be had in making a fair profit for our efforts if they are backed by solid value building skills and exemplary customer service. Unfortunately many will never know that because it’s too easy to forget all the good and joy that is inherent in this business.
Tomorrow morning I have to take 3 young ladies who have called me dad for months now to live in a new home with a mother they don’t know. I will also have to have a talk with an employee that has failed to live up to his own potential and hold him accountable to his performance standards. I know in both situations I will weep and my heart will break for potential lost. Nonetheless, I know that for the time both were with me, I gave it my all.
But I also know that I will have the opportunity to share a new idea with an open mind, meet a new friend, better myself with new ideas and skill sets and have fun. Share your joys, relish each and every moment for we truly work in an amazing industry with some exceptional people and experience a fullness of life that few can ever comprehend.
The fact that you’ve read this far tells me that your probably one of the ones that “get it”. So if you’d do me one favor, post something, even if it’s just a smiley face to let me know you were here? Thanks and be blessed.