We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
This is probably more of a discussion, but...
There seems to be quite a few different Management sets in the Auto Industry, but most can be traced to something along the lines of a G.M. under which report a Parts/Service Director, G.S.M., F&I, Desk Managers, Team Managers, Salesmen and Lot-techs. Of course this is not a complete list, but most of you are familiar with what I’m speaking of and if not, look around your own Dealership, it’s probably there as well. While this model has served well in the past and set up the G.M. to be an isolation point, I believe it is archaic and cumbersome for communication.
I would propose that the most forward facing member of your team should be in the lead. In other words:
My question would be how are YOU set up? Is it important to have a GSM any longer or is it a wasted expense. Where does the i-net and e-Commerce fit into your Management profile?