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Bryan Armstrong

Bryan Armstrong e-Commerce Director

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Build (your on-line presence) Don't Rent

Sometime ago I wrote a piece on “Big Pimpin”, to sum it up it encouraged those of us in automotive to not rely too heavily on 3rd party inventory posting sites. This past week there has been a huge buzz about the new timeline format that Facebook is rolling out by month end.

Whether you love it or hate it is not what this is about; personally I don’t mind it. I don’t use my Facebook page for any “marketing” type purpose and in the new timeline it’s kind of fun to scroll back through my “life” and see and compare my mindset and moods from 3 months or 3 years ago. It is more difficult to see all my friends status updates amongst my own clutter but I’m sure I’ll adapt.

The biggest portion of the new Facebook look and the available real-estate of the page is given over to photo’s. For those dealers who have uploaded every weekly ad they’ve ever run the net effect is their page is going to look like Sesame Street threw up. Every brightly colored “special” that was previously pushed down the page will now appear in all its gory...I mean “Glory”. If that was your strategy, congrats, you’ve just spent years creating an online advertising section, a brightly colored collage of offers that will show your true intent to all your followers and fans.

Of course if you’ve refrained from confusing Social Media with Digital Marketing, you’ll be fine.

                My point here is this: build a house not a trailer (I mean “mobile home” just to stay politically correct). With a house you own the lot and whatever you build on it. A mobile home may be nice, but you are always going to be beholden to the lot owner and you have limited say as to how they monetize their property. You’re just a tenant.

Bryan Armstrong

@bryancarguy

Jim Bell
Great post Bryan. I love it when I see Facebook change every year seeing people complain about it. I personally like the new look to it. It is all going to come down to content for dealers on Facebook now with the likes going away. The days are gone with posting inventory to Facebook. It all comes to content content content. We've all heard the saying cash is king. In the social world, content is king.
Jeff Cryder
Completely agree with your headline and your point. Focus on the house, the core of your brand and strategy. I wrote about this very topic a couple of months ago. I share this not to take away from your point but to enhance your point. ford-life.com/2011/03/04/in-social-media-marketing-think-strategy-before-the-tool/ Great stuff and I look forward to finally meeting you face to face in the coming week.
Bryan Armstrong
Jim- Thanks and you're exactly right! I'm going to laugh at alot of the so called "GURU" controlled pages next week! Jeff- I actually read your article (yes I cyber-stalk you) and am flattered for the comment. Thanks for including the link, it states exactly what I was trying to convey here too.
Charles Gallaer
Fortunately, Facebook business pages still have the older UI. For now.
Bryan Armstrong
Charles- Your right. It's the "For now" that is worrisome. That and the fact that a SOCIAL site is the focus of so much marketing activity. Wrong kool-aid folks.

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