We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
Sometime ago I wrote a piece on “Big Pimpin”, to sum it up it encouraged those of us in automotive to not rely too heavily on 3rd party inventory posting sites. This past week there has been a huge buzz about the new timeline format that Facebook is rolling out by month end.
Whether you love it or hate it is not what this is about; personally I don’t mind it. I don’t use my Facebook page for any “marketing” type purpose and in the new timeline it’s kind of fun to scroll back through my “life” and see and compare my mindset and moods from 3 months or 3 years ago. It is more difficult to see all my friends status updates amongst my own clutter but I’m sure I’ll adapt.
The biggest portion of the new Facebook look and the available real-estate of the page is given over to photo’s. For those dealers who have uploaded every weekly ad they’ve ever run the net effect is their page is going to look like Sesame Street threw up. Every brightly colored “special” that was previously pushed down the page will now appear in all its gory...I mean “Glory”. If that was your strategy, congrats, you’ve just spent years creating an online advertising section, a brightly colored collage of offers that will show your true intent to all your followers and fans.
Of course if you’ve refrained from confusing Social Media with Digital Marketing, you’ll be fine.
My point here is this: build a house not a trailer (I mean “mobile home” just to stay politically correct). With a house you own the lot and whatever you build on it. A mobile home may be nice, but you are always going to be beholden to the lot owner and you have limited say as to how they monetize their property. You’re just a tenant.