1,000 dealers share their thoughts about chat, text and messaging in general...and how these communications pay off. SEE HOW
All across the Country, in fact probably in Dealerships everywhere, a similar scene has played itself out today: Call every un-sold Customer we’ve had all Month, bump all Trades to get a New retail unit, take that loser deal because we need those last few cars, get an update on every non-funded deal, call emergency C.I.T. meetings, whip the B.D.C. into a frenzy….
So after this madness and mayhem of erasing Thousands of Dollars of profits in an attempt to get deals funded and volume up, the same vow will be made tomorrow: “We need to stay on top of this stuff throughout the Month so we don’t have this B.S. next Month.”
Didn’t you say that LAST Month, and the Month before?
If this in no way pertains to you, great, but I’ll bet we can all see something that is applicable.
The false sense of Urgency created at the end of each Month is born of the very real desperation created by a failure to inspect your processes every day. The end of the Month can be much more pleasant when it’s just “going for extra gravy” rather than a futile last-ditch effort to force into being that which could have been cultivated daily.
Luckily tomorrow is a new Day, a new Month and an opportunity to get it right. You don’t have to have a Title to be a Leader. So when are you going to TAKE ACTION?