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Bryan Armstrong

Bryan Armstrong e-Commerce Director

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Establishing yourself as the "go-to" resource!

In the Feb. 6th edition of Automotive News they quoted me as not using 3rd Party leads and said I had instead committed those resources to developing my own leads (I think we all know that 3rd Party lead quantity and quality has declined).

In my opinion most of the traffic they get, by rights, should be mine anyway. However, they siphon it off by providing the research portals consumers are looking for, capture their info and sell you that “tire-clicker” as a hot prospect.       

So this is ONE of the free (if you don’t account for the time) methods I have used: Wordpress. That’s right the simple, free version of Wordpress.com. My site is http://volkswagenutah.wordpress.com and currently gets about 200 visitors a day. I refrain from promotional posts (there are a few) but each of the Tabs is a stand-alone site as well that I can optimize for the targeted keywords I desire and drive encroachers off my Google results.

Here are this week’s results for targeted keyword traffic:

Term

wordpress

vw dealer salt lake

#16, #19

vw dealer salt lake city

#23

vw dealer utah

#12

vw dealership salt lake

#5, #20

vw dealership salt lake city

#7 and #11

vw dealership utah

#12

Volkswagen dealer utah

#16

Volkswagen utah

#6, #26

vw jetta salt lake

#9 , #27

vw jetta salt lake city

#15

vw jetta utah

#9, #17,  #21

vw cc salt lake

#18, #27

vw cc salt lake city

#16

vw cc utah

#7 , #12, #19 , #20

vw golf Utah

#6, #10, #12, #13, #21

vw golf salt lake

#9, #12

vw golf salt lake city

#6, #18, #20

vw gti utah

#6, #11, #14

vw gti salt lake

#13, #14 , #25

vw gti salt lake city

#32

vw beetle utah

#7, #15, #36

vw beetle salt lake

#9, #20, #21

vw beetle salt lake city

#7 +7, #27

vw eos utah

#1 , #11, #12, #22

vw eos salt lake

#13 +3, #24, #32

vw eos salt lake city

#15 , #26

vw passat utah

#5 , #14, #15, #20

vw passat salt lake

#9

vw passat salt lake city

#9 , #11, #25

vw tiguan utah

#3, #18 , #19

vw tiguan salt lake

#41

vw tiguan salt lake city

#48

vw touareg utah

#3, #8

vw touareg salt lake

#25

vw touareg salt lake city

#24 , #53

vw routan utah

#4, #11, #16, #20

vw routan salt lake

#16 , #27

vw routan salt lake city

#14, #27

* used vw utah

#9, #12, #21

* used vw salt lake

#28, #38

* used vw salt lake city

#36

 

 

 Granted, they aren’t all page 1 results, but the visitors are highly engaged and most of this is re-purposed from Manufacturers’ sites so it helps establish another touch point of credibility.

This is just ONE way to own your digital space instead of renting or being dependent on others content. There are some other ways, but a guy has to keep SOME of his tricks up his sleeve, right? ;)

Good Luck and Good Selling!

Bryan Armstrong

@bryancarguy

Lindsey Auguste
Bryan, this is really helpful information both on what options there are outside of 3rd party leads as well as which keywords to keep in mind when implementing those options. I'm glad this strategy has worked so well for you, and congrats on that Automotive News article!
Chris Costner
Very interesting Bryan. I often read of others not using 3rd party providers and this example is super strong on how to generate your own. How long have you had this going and did it take long for it to reach that amount of visitors? Congratulations on the Automotive News article. Very nice.
Tyson Gamblin
Great work Bryan! How much per day do you devote to http://volkswagenutah.wordpress.com/?
Tyson Gamblin
Great work Bryan! How much per day do you devote to http://volkswagenutah.wordpress.com/?
Brady Irvine
Great post Bryan! A while back I spent a bunch of money on a course that taught a similar strategy for "search engine domination". The idea was to repeat that process using as many authority sites as possible and link them all to your site. At the time the sites that we were using (besides wordpress) were Squidoo, Hubpages, and Wetpaint but there might be better choices now... For the longer tail keywords it was common to be able to take over several of the top spots at once, but I don't know if this strategy would still work.

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