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From: Jared Hamilton
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Bryan Armstrong

Bryan Armstrong e-Commerce Director

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Sesame Street threw-up: The Facebook Timeline effect on Car Dealers

Almost a year ago, I gave a presentation on Digital Marketing and stressed the importance of sites like Foursquare, Yelp and urged all to re-evaluate their push-style Marketing techniques on Facebook. Now, not to toot my own horn (*beep, beep*) you see Siri looking to Yelp for answers, Foursquare becoming ever more relevant and within the next 30 days every Brands FB page will be forced into the new timeline format.

Now would be a great time to look at the photos (which dominate the timeline format) that you’ve posted since you began Facebook. Will it be a conglomeration of puppy photos and best caption contests? Will it be a successive progression of Inventory you don’t even have? Worse yet, will it end up that your “friends and fans” see the inane plethora of your weekly ad claiming one sale after another? How effective will the next ad be when everyone can scroll back and see that it’s the “same old same old” that you’ve re-hashed again and again? I believe the term I used was “it will look like Sesame Street threw up”.

So here’s my two-cents now: Use the next 30 days to clean that rubbish heap you thought was buried. It will look like you have big holes in your presence, but fill them with events such as New-hire announcements, Birthdays, Anniversaries; Fund-Raising and Community events…the possibilities are only limited by your imagination. It’s what I’ll be doing too.

Also, start integrating your Social Media the right way. Use it for conversation and feedback and integrate it into your Traditional advertising efforts. Don’t put “LIKE US ON FACEBOOK AT WWW.FACEBOOK.COM/DEALERNAME” instead try “join the conversation” or “Get Involved” by texting: like VWSouthtowne to 32665

Go ahead…I’ll wait… :)

Bryan Armstrong

@bryancarguy

Lindsey Auguste
Perfect timing, Bryan, and soooooo true. Dealerships are going to have to clean up their posts to put forth a consistent image, especially as most brands have spent the last few years trying to figure it out as they've made their way through. Polishing the content on this channel will go a long way in making a consistent and thoughtful impression.
Brady Irvine
I love this. Not because it's reminding me that our timeline needs to be cleaned up (our dealership has had a Facebook page for like a month so we're probably safe...). But because I'm a fan of reminding people to be cool and un-lame... Way to raise the bar Bryan!
Bryan Armstrong
"Cool and un-lame" Brady I may fly you to Utah so you could vouch for me to my kids! Thanks for the compliment my friend.
Chris Costner
Perfect Bryan! Thanks. This certainly has to be done. After listening to all the complaining when "Timeline" rolled out in September 2011 (Beta), I hope dealers do put forth the efforts in bringing it all together. It certainly will tell a great story if done correctly. Thanks again for sharing.
Jim Bell
Very timely post. I actually love the new timeline look for the dealerships since I put ours live at the end of last week.

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