CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
Almost a year ago, I gave a presentation on Digital Marketing and stressed the importance of sites like Foursquare, Yelp and urged all to re-evaluate their push-style Marketing techniques on Facebook. Now, not to toot my own horn (*beep, beep*) you see Siri looking to Yelp for answers, Foursquare becoming ever more relevant and within the next 30 days every Brands FB page will be forced into the new timeline format.
Now would be a great time to look at the photos (which dominate the timeline format) that you’ve posted since you began Facebook. Will it be a conglomeration of puppy photos and best caption contests? Will it be a successive progression of Inventory you don’t even have? Worse yet, will it end up that your “friends and fans” see the inane plethora of your weekly ad claiming one sale after another? How effective will the next ad be when everyone can scroll back and see that it’s the “same old same old” that you’ve re-hashed again and again? I believe the term I used was “it will look like Sesame Street threw up”.
So here’s my two-cents now: Use the next 30 days to clean that rubbish heap you thought was buried. It will look like you have big holes in your presence, but fill them with events such as New-hire announcements, Birthdays, Anniversaries; Fund-Raising and Community events…the possibilities are only limited by your imagination. It’s what I’ll be doing too.
Also, start integrating your Social Media the right way. Use it for conversation and feedback and integrate it into your Traditional advertising efforts. Don’t put “LIKE US ON FACEBOOK AT WWW.FACEBOOK.COM/DEALERNAME” instead try “join the conversation” or “Get Involved” by texting: like VWSouthtowne to 32665
Go ahead…I’ll wait… :)