We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
Normally I dislike Vegas. Specifically, I dislike coming to Automotive Conferences here. You see, I come to Conferences to learn, network and garner the newest and best new ideas from both Vendors and my peers. Unfortunately, most of the time what happens is there are so many distractions that people scatter and the chance for meaningful dialogue and idea exchanges are lost. So it was refreshing today as there was a palpable sense of anticipation and excitement in the air as people began to arrive, my Foursquare alerts began to sound like one of the slot machines and the Twitter stream #DSES hash tag came alive.
I began the day with Registration at 10 and quickly moved into the Private Meetings. Dennis Galbraith and Paul Potratz shared great presentations with a Group of Dealers from Canada and then I went across the hall and spoke with Cliff Banks, Charlie Vogelheim and the people from ryantech about the overall state and direction of new technologies and Automotive. If you get the opportunity to mingle with people of that caliber and just listen to the level of insight they can bring through casual conversation, seize it!
Then the fun really began: Founder Jared Hamilton took the stage and in his normal passionate, exuberant fashion shared his passion and vision behind DrivingSales and the Executive Summit. He was followed by Dennis Galbraith with a presentation on Big Data that was astounding. I think my favorite (repeatable) quote was “People learned to shop online on Amazon yet we expect them to start their process differently in searching for a car"…THEY DON’T.
Luke Wroblewski absolutely enthralled and enlightened with his amazing presentation on Mobile and Consumer Behavior. With the data to back it up he showed that mobile will be the strongest of ANY platform within 2-3 years and technologies out now that have mind-numbing application to the way we could interact, Market to, and understand our Customers. He struck a chord when he said “the best way to get people to hear what you’re saying is to listen better”.
Search, Social, Reputation and Location all merge effortlessly on Mobile and if it’s not already part of your strategy you should move NOW. Early adopters will reap exponential returns down the road. Even more intriguing was his theory that by engaging other New Tech proponents, you can gain influence and acceptance by other Innovators and embracers of change. That could reap rewards far beyond the immediate return.
I’m looking forward to tomorrow’s lineup of Speakers, Contest Presentations and enlightenment.
If you didn’t make it or want to watch again to see if there were any F-bombs dropped this year, I’d bet DrivingSalesTV would have what you need.
If you’re here, tweet me up @bryancarguy so we can meet IRL.