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Jared Hamilton
From: Jared Hamilton
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Bryan Wilson

Bryan Wilson COO / VP of Search

Exclusive Blog Posts

Rock’s Rants: You Need Dispatch

Rock’s Rants: You Need Dispatch

Whenever I visit dealerships, I often see technicians standing around at the parts counter or waiting to talk with service advisors. This is a waste of you…

Automation, Speed, and Your Dealership Marketing

Automation, Speed, and Your Dealership Marketing

I recently sat down and chatted with AutoLeadStar CEO Aharon Horwitz and discussed how technology is improving the speed in which dealers can make…

4 Sales Lessons from Real Car Shoppers

4 Sales Lessons from Real Car Shoppers

I’ve worked with auto dealerships across the country and 99% of the time, when I ask what their primary goal is, the answer is increasing car sales. …

WEBINAR RECORDING - How To Generate More Qualified Leads in Q4

WEBINAR RECORDING - How To Generate More Qualified Leads in Q4

  Car shoppers have a lot of questions and dealerships need to be available to answer them quickly, concisely and at scale to maximize sales. 8…

This is How Reed-Lallier Chevy Sold More Used Cars – and How We Helped

This is How Reed-Lallier Chevy Sold More Used Cars – and How We Helped

Used or Certified? More often than not that seems to be the choice car buyers are making during this unsteady sales year. Consider: Edmunds expects new veh…

A Look Into the Future of Automotive SEO in 2020 

A Look Into the Future of Automotive SEO in 2020 

automotive seo in 2020


One thing's for sure about the automobile industry. Local SEO will continue to play a major role in the upcoming year. Currently, approximately 46 percent of Google searches are for local services. Interested in what SEO will look like in 2020? Let's explore the top SEO trends that you should know and implement in your dealership's online marketing strategy.

Quality Content
Google's primary goal is to provide its users with quality content that is useful and relevant. That's the reason dealerships that publish quality content are rewarded with higher page rankings.

Your website's SEO value is only as good as the content that you publish. In 2020, publishing filler content isn't an option for auto dealership managers who want to maximize their local SEO strategies.

Dealership Ratings Still Matter
Providing customers with exceptional experiences at your dealership is essential. It's easier than it has ever been for customers to review dealership services on sites such as Yelp, Google and Facebook. Not only do these reviews affect other people's opinion about your dealership, they can affect your dealership's SEO rankings.

Website User Experience
When people research information about cars, they want the details now. Your dealership website must provide a good user experience for site visitors.

One thing that can affect your site's user experience is its load time. If it takes the pages on your site more than three seconds to load, many site visitors will leave your site and go to another one. Other factors that may affect user experience include:

Mobile Websites

Smartphones and tablets make it easy for car buyers to search for their new cars in a coffee shop, at work or in the comfort of their homes. Mobile phones are responsible for 88 percent of local online searches.

If your dealership's site doesn't provide a good mobile experience for car buyers, you could be missing out on valuable leads. In addition to responsive, your dealership's mobile site must be engaging and easy for customer's to navigate.

Dwell Time
It's not enough to attract visitors to your dealership's website. Your site must contain relevant information that convinces site visitors to stay and browse the site. In SEO, this is known as dwell time. There are plenty of reasons some sites have longer dwell times than other sites. Here's how to increase the dwell time for your car dealership's website.

  • - Include relevant videos on your site.
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  • Provide unique information about your vehicle inventory and services.
  • Set up a resource section of your website with key information.
  • Publish skimmable content on your website.
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Voice Search Optimization
Car shoppers are busier than ever. In many instances, they don't have time to sit at a computer and spend hours searching for a car. They are looking for ways to make their car search as simple as possible. While shopping for cars online, many people rely on voice searches. This is especially true when they use their mobile phones.

The content on your dealership's mobile site must be optimized for voice searches. The following SEO strategies can help you get started.

  • - Include conversational phrases in your content.
  • Optimize your site's page speed.
  • Provide a safe and secure website with an SSL certificate.
  • Include an FAQ page on your website.
  • Get active on your dealership's social media sites.
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Featured Snippets
Types of featured snippets include video snippets, text snippets and list/table snippets. Featured snippets show excerpts of the content on your page. Featured snippets can boost your site's SEO ranking and encourage more clicks to your dealership's website. It is a good idea to include featured snippets in your SEO strategy.

Implementing the latest SEO trends is possible when you partner with a trusted leader in the SEO marketing industry. Contact Customer Scout to learn how your dealership can update its SEO strategy for 2020.

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