Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Bryan Wilson

Bryan Wilson COO / VP of Search

Exclusive Blog Posts

Customer Lifetime Value

Customer Lifetime Value

  We sat down with Jon Rossman at DSES to see what he thinks about the challenges facing automotive today. Companies need to be looking to …

A Big Reason People Leave Your Website and Don’t Come Back

A Big Reason People Leave Your Website and Don’t Come Back

I intended to write about the renewed importance of service videos on a dealership’s website. A resource I had lined up changed my topic in about…

Some Car Buying Tips for Customers

Some Car Buying Tips for Customers

Car dealerships are known for being stressful places. It can be very difficult to resist pressure from a skilled vehicle salesperson—and customers sa…

The Easiest Thing to Do to Speed Up Your Site

The Easiest Thing to Do to Speed Up Your Site

    We sat down with Britney Muller, Senior SEO Scientist at Moz, during DSES to discuss all things marketing and SEO. The speed of…

Digital Finance SOS – Is Digital Retailing the Answer? (Part 3)

Digital Finance SOS – Is Digital Retailing the Answer? (Part 3)

Part Three: What is Digital Retailing's Impact on Dealers and Consumers? Digital Retailing is all about giving the customer what they want – a…

A Look Into the Future of Automotive SEO in 2020 

A Look Into the Future of Automotive SEO in 2020 

automotive seo in 2020


One thing's for sure about the automobile industry. Local SEO will continue to play a major role in the upcoming year. Currently, approximately 46 percent of Google searches are for local services. Interested in what SEO will look like in 2020? Let's explore the top SEO trends that you should know and implement in your dealership's online marketing strategy.

Quality Content
Google's primary goal is to provide its users with quality content that is useful and relevant. That's the reason dealerships that publish quality content are rewarded with higher page rankings.

Your website's SEO value is only as good as the content that you publish. In 2020, publishing filler content isn't an option for auto dealership managers who want to maximize their local SEO strategies.

Dealership Ratings Still Matter
Providing customers with exceptional experiences at your dealership is essential. It's easier than it has ever been for customers to review dealership services on sites such as Yelp, Google and Facebook. Not only do these reviews affect other people's opinion about your dealership, they can affect your dealership's SEO rankings.

Website User Experience
When people research information about cars, they want the details now. Your dealership website must provide a good user experience for site visitors.

One thing that can affect your site's user experience is its load time. If it takes the pages on your site more than three seconds to load, many site visitors will leave your site and go to another one. Other factors that may affect user experience include:

Mobile Websites

Smartphones and tablets make it easy for car buyers to search for their new cars in a coffee shop, at work or in the comfort of their homes. Mobile phones are responsible for 88 percent of local online searches.

If your dealership's site doesn't provide a good mobile experience for car buyers, you could be missing out on valuable leads. In addition to responsive, your dealership's mobile site must be engaging and easy for customer's to navigate.

Dwell Time
It's not enough to attract visitors to your dealership's website. Your site must contain relevant information that convinces site visitors to stay and browse the site. In SEO, this is known as dwell time. There are plenty of reasons some sites have longer dwell times than other sites. Here's how to increase the dwell time for your car dealership's website.

  • - Include relevant videos on your site.
  •  
  •  
  •  
  •  
  • Provide unique information about your vehicle inventory and services.
  • Set up a resource section of your website with key information.
  • Publish skimmable content on your website.
  •  

 

Voice Search Optimization
Car shoppers are busier than ever. In many instances, they don't have time to sit at a computer and spend hours searching for a car. They are looking for ways to make their car search as simple as possible. While shopping for cars online, many people rely on voice searches. This is especially true when they use their mobile phones.

The content on your dealership's mobile site must be optimized for voice searches. The following SEO strategies can help you get started.

  • - Include conversational phrases in your content.
  • Optimize your site's page speed.
  • Provide a safe and secure website with an SSL certificate.
  • Include an FAQ page on your website.
  • Get active on your dealership's social media sites.
  •  

 

Featured Snippets
Types of featured snippets include video snippets, text snippets and list/table snippets. Featured snippets show excerpts of the content on your page. Featured snippets can boost your site's SEO ranking and encourage more clicks to your dealership's website. It is a good idea to include featured snippets in your SEO strategy.

Implementing the latest SEO trends is possible when you partner with a trusted leader in the SEO marketing industry. Contact Customer Scout to learn how your dealership can update its SEO strategy for 2020.

 Unlock all of the community & features  Join Now