One thing's for sure about the automobile industry. Local SEO will continue to play a major role in the upcoming year. Currently, approximately 46 percent of Google searches are for local services. Interested in what SEO will look like in 2020? Let's explore the top SEO trends that you should know and implement in your dealership's online marketing strategy.
Google's primary goal is to provide its users with quality content that is useful and relevant. That's the reason dealerships that publish quality content are rewarded with higher page rankings.
Your website's SEO value is only as good as the content that you publish. In 2020, publishing filler content isn't an option for auto dealership managers who want to maximize their local SEO strategies.
Dealership Ratings Still Matter
Providing customers with exceptional experiences at your dealership is essential. It's easier than it has ever been for customers to review dealership services on sites such as Yelp, Google and Facebook. Not only do these reviews affect other people's opinion about your dealership, they can affect your dealership's SEO rankings.
Website User Experience
When people research information about cars, they want the details now. Your dealership website must provide a good user experience for site visitors.
One thing that can affect your site's user experience is its load time. If it takes the pages on your site more than three seconds to load, many site visitors will leave your site and go to another one. Other factors that may affect user experience include:
Smartphones and tablets make it easy for car buyers to search for their new cars in a coffee shop, at work or in the comfort of their homes. Mobile phones are responsible for 88 percent of local online searches.
If your dealership's site doesn't provide a good mobile experience for car buyers, you could be missing out on valuable leads. In addition to responsive, your dealership's mobile site must be engaging and easy for customer's to navigate.
It's not enough to attract visitors to your dealership's website. Your site must contain relevant information that convinces site visitors to stay and browse the site. In SEO, this is known as dwell time. There are plenty of reasons some sites have longer dwell times than other sites. Here's how to increase the dwell time for your car dealership's website.
Voice Search Optimization
Car shoppers are busier than ever. In many instances, they don't have time to sit at a computer and spend hours searching for a car. They are looking for ways to make their car search as simple as possible. While shopping for cars online, many people rely on voice searches. This is especially true when they use their mobile phones.
The content on your dealership's mobile site must be optimized for voice searches. The following SEO strategies can help you get started.
Types of featured snippets include video snippets, text snippets and list/table snippets. Featured snippets show excerpts of the content on your page. Featured snippets can boost your site's SEO ranking and encourage more clicks to your dealership's website. It is a good idea to include featured snippets in your SEO strategy.
Implementing the latest SEO trends is possible when you partner with a trusted leader in the SEO marketing industry. Contact Customer Scout to learn how your dealership can update its SEO strategy for 2020.