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From: Jared Hamilton
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Bryan Wilson

Bryan Wilson COO / VP of Search

Exclusive Blog Posts

What You Should Focus On Instead of Service Sales in the Final Quarter

What You Should Focus On Instead of Service Sales in the Final Quarter

Well into the last quarter of 2018, most service managers are looking at the DOC and wondering if they’re going to achieve their target. And if n…

How to win the BIG Pot of Money in Today’s New Car Game

How to win the BIG Pot of Money in Today’s New Car Game

This is a guest post from Brian Finkelmeyer, Senior Director of Business Development of vAuto.  He'll be speaking at the 2018 DrivingSales Ex…

Mercedes Celebrates New $1 Billion Electric Car Battery Plant

Mercedes Celebrates New $1 Billion Electric Car Battery Plant

On October 5, Mercedes Benz held a groundbreaking ceremony to celebrate the beginning of construction on a new $1 billion battery factory in Tuscaloosa, Al…

Understanding the Three Tiers of Automotive Marketing

Understanding the Three Tiers of Automotive Marketing

According to a recent study, U.S. advertisers spent more than $205 billion in 2017 alone. This means that although digital marketing is changing the face o…

How Much is Your BDC Agents Overtime Truly Costing Your Dealership

How Much is Your BDC Agents Overtime Truly Costing Your Dealership

Designing a pay plan focused primarily on commission on the dealer level is not uncommon; in fact, the entire premise of the pay plan is “the more ap…

Auto NEWS - Google shutting down Google Plus

Auto NEWS - Google shutting down Google Plus 

 

When Google+ was originally launched in June 2011, it was offered as a direct alternative to Facebook. This social media platform expanded in size and popularity over the years, and it now has an estimated 111 million active users. Nonetheless, Google recently announced that it intends to sunset Google Plus by August 2019. As you explore auto news that directly relates to your car dealership’s online marketing plan, this discontinued service must be planned for so that your car dealership’s marketing efforts are not hindered. Auto NEWS - Google shutting down Google Plus



Why Google+ Is Shutting Down 


Over the years, the search engine company has made regular efforts to improve the user experience. One of the areas that it has focused on is data security, which was thorough reviewed earlier this year under Project Strobe. Through the analysis of user feedback as well as improvements in security and data privacy capabilities, Google’s controls and policies in this area have become increasingly strong. Nonetheless, the results of Google’s Project Strobe and a recent software error have resulted in the search engine company shutting down this platform. This software error unfortunately could have exposed private data of hundreds of thousands of Google+ users. While the search engine company announced the end of Google+ in October 2018, it will not completely eliminate this social media platform until next August. This window provides users with the ability to migrate any images and data to other platforms. For commercial users like your auto dealership, this window also enables you to update your marketing plan as needed.


What This Means for Your Auto Dealership 


Google Plus is a critical component of many auto dealerships’ marketing campaigns. If your auto dealership has enjoyed positive marketing results from the use of this platform, it is essential that you revise your online marketing campaign. While you can continue to use this social media platform in your online marketing efforts, understand that the termination of this platform may reasonably result in a declining number of users in coming months. This means that your reach through this platform may be increasingly limited. You may not be under immediate pressure to terminate this aspect of your marketing campaign, it makes sense to phase it out entirely within the next few months. 

How to Update Your Marketing Campaign 


After learning more about this auto news, you understandably need to begin developing a plan that phases out marketing efforts involving Google Plus. You may also wish to increase marketing efforts in other areas to compensate for the elimination of this sector of your campaign. For example, you may decide that now is a great time to increase your blogging and social media options. It can be difficult to determine the best course of action to take when making this type of major transition in your marketing campaign, but rest assured that our team at Customer Scout is ready to assist you. We are an SEO and online marketing firm that is specifically focused on providing related services to auto dealerships. Rest assured that we understand how this change may impact your business, and we also know how to improve your existing campaign to generate superior results. 

Any time a major search engine makes changes to its search engine algorithms or other areas, the impact on your auto dealership can be profound. This recent search engine update is only one of many announcements that have been made this year that could have a potentially major impact on your car dealership. If you are not already using our online marketing services, it makes sense to reach out to our team today for professional assistance with your dealership’s online marketing campaign.

Contact Customer Scout for more Google information

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