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Bryan Wilson

Bryan Wilson COO / VP of Search

Exclusive Blog Posts

Being a Relevant Service Department

Being a Relevant Service Department

The latest news out of the auto industry is that Amazon, everyone’s favorite online retailer, is investing $700 million into the electric truck a…

automotiveMastermind Talks Predictive Analytics

automotiveMastermind Talks Predictive Analytics

We conducted a lot of interviews with thought leaders at NADA 2019, and we will be posting them in the community for the next few weeks.   I…

[WEBINAR] Your GamePlan to Triple Your BDC Close Rate Without Breaking the Bank

[WEBINAR] Your GamePlan to Triple Your BDC Close Rate Without Breaking the Bank

Matt Weinberg, SVP of Consumer Experience at Drive Motors, presented our latest webinar.  He discusses the evolution of the Internet lead and shows …

Advances in Inventory Management

Advances in Inventory Management

 We collected a ton of interviews at NADA, and throughout the coming weeks we'll be releasing them.  John Hensman, General Manager at Hom…

3 Steps to a Better Hiring Process

3 Steps to a Better Hiring Process

Somewhere out there is the perfect candidate for your job opening, but finding that person can be a challenge. How much thought and time do you put into yo…

Auto NEWS - Google shutting down Google Plus

Auto NEWS - Google shutting down Google Plus 

 

When Google+ was originally launched in June 2011, it was offered as a direct alternative to Facebook. This social media platform expanded in size and popularity over the years, and it now has an estimated 111 million active users. Nonetheless, Google recently announced that it intends to sunset Google Plus by August 2019. As you explore auto news that directly relates to your car dealership’s online marketing plan, this discontinued service must be planned for so that your car dealership’s marketing efforts are not hindered. Auto NEWS - Google shutting down Google Plus



Why Google+ Is Shutting Down 


Over the years, the search engine company has made regular efforts to improve the user experience. One of the areas that it has focused on is data security, which was thorough reviewed earlier this year under Project Strobe. Through the analysis of user feedback as well as improvements in security and data privacy capabilities, Google’s controls and policies in this area have become increasingly strong. Nonetheless, the results of Google’s Project Strobe and a recent software error have resulted in the search engine company shutting down this platform. This software error unfortunately could have exposed private data of hundreds of thousands of Google+ users. While the search engine company announced the end of Google+ in October 2018, it will not completely eliminate this social media platform until next August. This window provides users with the ability to migrate any images and data to other platforms. For commercial users like your auto dealership, this window also enables you to update your marketing plan as needed.


What This Means for Your Auto Dealership 


Google Plus is a critical component of many auto dealerships’ marketing campaigns. If your auto dealership has enjoyed positive marketing results from the use of this platform, it is essential that you revise your online marketing campaign. While you can continue to use this social media platform in your online marketing efforts, understand that the termination of this platform may reasonably result in a declining number of users in coming months. This means that your reach through this platform may be increasingly limited. You may not be under immediate pressure to terminate this aspect of your marketing campaign, it makes sense to phase it out entirely within the next few months. 

How to Update Your Marketing Campaign 


After learning more about this auto news, you understandably need to begin developing a plan that phases out marketing efforts involving Google Plus. You may also wish to increase marketing efforts in other areas to compensate for the elimination of this sector of your campaign. For example, you may decide that now is a great time to increase your blogging and social media options. It can be difficult to determine the best course of action to take when making this type of major transition in your marketing campaign, but rest assured that our team at Customer Scout is ready to assist you. We are an SEO and online marketing firm that is specifically focused on providing related services to auto dealerships. Rest assured that we understand how this change may impact your business, and we also know how to improve your existing campaign to generate superior results. 

Any time a major search engine makes changes to its search engine algorithms or other areas, the impact on your auto dealership can be profound. This recent search engine update is only one of many announcements that have been made this year that could have a potentially major impact on your car dealership. If you are not already using our online marketing services, it makes sense to reach out to our team today for professional assistance with your dealership’s online marketing campaign.

Contact Customer Scout for more Google information

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