Auto NEWS - Google shutting down Google Plus
When Google+ was originally launched in June 2011, it was offered as a direct alternative to Facebook. This social media platform expanded in size and popularity over the years, and it now has an estimated 111 million active users. Nonetheless, Google recently announced that it intends to sunset Google Plus by August 2019. As you explore auto news that directly relates to your car dealership’s online marketing plan, this discontinued service must be planned for so that your car dealership’s marketing efforts are not hindered.
Why Google+ Is Shutting Down
Over the years, the search engine company has made regular efforts to improve the user experience. One of the areas that it has focused on is data security, which was thorough reviewed earlier this year under Project Strobe. Through the analysis of user feedback as well as improvements in security and data privacy capabilities, Google’s controls and policies in this area have become increasingly strong. Nonetheless, the results of Google’s Project Strobe and a recent software error have resulted in the search engine company shutting down this platform. This software error unfortunately could have exposed private data of hundreds of thousands of Google+ users. While the search engine company announced the end of Google+ in October 2018, it will not completely eliminate this social media platform until next August. This window provides users with the ability to migrate any images and data to other platforms. For commercial users like your auto dealership, this window also enables you to update your marketing plan as needed.
What This Means for Your Auto Dealership
Google Plus is a critical component of many auto dealerships’ marketing campaigns. If your auto dealership has enjoyed positive marketing results from the use of this platform, it is essential that you revise your online marketing campaign. While you can continue to use this social media platform in your online marketing efforts, understand that the termination of this platform may reasonably result in a declining number of users in coming months. This means that your reach through this platform may be increasingly limited. You may not be under immediate pressure to terminate this aspect of your marketing campaign, it makes sense to phase it out entirely within the next few months.
How to Update Your Marketing Campaign
After learning more about this auto news, you understandably need to begin developing a plan that phases out marketing efforts involving Google Plus. You may also wish to increase marketing efforts in other areas to compensate for the elimination of this sector of your campaign. For example, you may decide that now is a great time to increase your blogging and social media options. It can be difficult to determine the best course of action to take when making this type of major transition in your marketing campaign, but rest assured that our team at Customer Scout is ready to assist you. We are an SEO and online marketing firm that is specifically focused on providing related services to auto dealerships. Rest assured that we understand how this change may impact your business, and we also know how to improve your existing campaign to generate superior results.
Any time a major search engine makes changes to its search engine algorithms or other areas, the impact on your auto dealership can be profound. This recent search engine update is only one of many announcements that have been made this year that could have a potentially major impact on your car dealership. If you are not already using our online marketing services, it makes sense to reach out to our team today for professional assistance with your dealership’s online marketing campaign.
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