You understandably want your auto dealership’s website to be highly visible on the first page of search results. Typically, this has meant being as close to the top of the search results as possible. However, Google has continuously updated its algorithms as well as its features. Snippets have been a common feature on the first page of search results for a while, and this has provided auto dealerships like yours with an opportunity for additional visibility. However, the search engine has recently made a major change to its use of featured snippets, and this could be a game-changer for your digital marketing efforts.
For optimized, relevant websites, taking take advantage of Google featured snippets and a top search engine ranking was the goal. Recently, the search engine has eliminated this potential for double visibility on the first results page. Now, websites that are featured in snippets cannot rank organically on the first page of search results. The best organic ranking that your website may receive is on the top of the second page of the results.
Google’s official statement indicates that websites in Google featured snippets will not appear in the top 10 organic search results. The purpose of this is to decrease unnecessary clutter on the first page. This potentially helps users to find the information that they are looking for.
The URL linked to the featured snippet will not appear on the top list of search results, but this does not necessarily mean that your presence cannot be duplicated on the first page of results. Consider that different URLs managed by you could garner top organic rankings. With this in mind, there is a considerable need to optimize all relevant pages and to create a diversified yet focused presence online.
Are you wondering if you should concentrate your efforts on having a featured URL or having a top organic ranking below featured snippets? In a recent study, snippets received approximately 8 percent of clicks, and the top organic listing below the snippet received almost 20 percent of clicks. Ideally, you would want to take both of these positions.
What We Can Do to Help
Customer Scout SEO services are designed specifically for auto dealerships. At Customer Scout, we monitor changes that Google and other leading search engines make. We likewise have the expertise to effectively and quickly adjust our clients’ online marketing efforts and presences to take advantage of these changes as soon as possible. We have a proven track record of consistently delivering incredible results for our clients, and we can help you to maximize the benefits of the latest change related to featured snippets. Contact our Customer Scout SEO experts today to request a consultation.