While your car dealerships website generates many leads for you currently, things may soon change. Google consistently updates its search algorithms for the benefit of its users. It makes numerous minor updates throughout the year, and there are also a few major updates that demand your full attention. The Google Page Experience update falls in the latter group. If you are not prepared for this update, your website’s rankings and lead generation potential through Google may be impacted.
Numerous factors are deeply analyzed to determine search engine results and rankings, and Google Page Experience will be phased in as a new factor. The page experience is based on interactivity between the user and the website. Those websites that consistently deliver a positive page experience will soon see a boost in their rankings.
More specifically, the Google Page Experience takes into account Core Web Vitals. These components include how quickly the first page loads, how stable the content is while the page is loading and the overall interactivity between the user and the website. Additional factors tied to the Google Page Experience update are safe browsing, mobile-friendly design, intrusive interstitial guidelines and HTTPS.
Overall, you will need to analyze your website deeply and determine what kind of user experience it currently delivers. This should include desktop and mobile platforms. In addition to the page load time, factors like how well-designed the page is, how relevant the content is and what interactive features on the pages. This may include videos, surveys and other features. This update also means that the search engines previous requirement for AMP technology for mobile versions.
While factors like page load times and interactivity must be planned ahead for, the reality is that the primary focus should be on the user experience. When the website is designed with a user-friendly layout and contains valuable information and features that are relevant to the user, the search engines analytics may indicate that the user had a better overall experience.
Is your car dealerships website producing as many leads for you as it could be generating? There may be many opportunities for optimization that you are not taking advantage of. Customer Scout SEO services are specifically designed and proven for car dealerships. Our solely dedicated automotive digital experts improve and increase digital marketing efforts, and we always prepare our clients for pending updates to search engine algorithms. Contact us Customer Scout for cutting-edge SEO services.