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Bryan Wilson

Bryan Wilson COO l VP of SEO

Exclusive Blog Posts

Why Creativity Matters To Our Dealerships

Why Creativity Matters To Our Dealerships

“Creativity is intelligence having fun.” - Albert Einstein   When we find ourselves working more in the business than on the busines…

Gorjes- Effortlessly book your Beauty and Massage Treatments Today!!

Gorjes- Effortlessly book your Beauty and Massage Treatments Today!!

In our busy and hectic schedules, we never get time for ourselves, everybody wants to relax and treat themselves, and however sometimes we don’t even…

Why do we fail to excel and constantly improve?

Why do we fail to excel and constantly improve?

Maybe you think you do? With all due respect . . . I'm not so sure!!! Allow me to elaborate;   Instinct - Do you remember the day y…

Adaptability: The Power Skill No One Talks About

Adaptability: The Power Skill No One Talks About

Have you ever heard the saying “the only constant in life is change”? Our ability to react effectively and intelligently when business and envi…

Is a Virtual BDC Cost Efficient?

Is a Virtual BDC Cost Efficient?

Would a Virtual BDC be cost efficient for your dealership? It’s no secret that ROI is crucial. The cost of a Virtual BDC should not be any more than …

What is Technical SEO

Technical SEO 

Increasing organic traffic to your auto dealership's website is a leading goal for your marketing efforts, so search engine optimization understandably is a pillar of your digital marketing campaign. While SEO is most commonly associated with targeting specific keywords through onsite content, there is much more involved. 

Consider that search engine optimization refers to optimizing all aspects of your online presence to boost rankings on search engine results pages. Technical SEO is often overlooked in a typical online marketing campaign, but its effects can be powerful. What do you need to know about technical search engine optimization for your dealership's website? 

Understanding Technical Search Engine Optimization

Modern search engines analyze a website’s architecture when determining rankings. An optimized site is easy for search engine bots to crawl over and to index properly. These are the underlying goals of technical search engine optimization. Regardless of how strategic other aspects of your digital marketing campaigns are, the technical aspects of your website must be optimized properly for the best outcome for your campaigns. 

The Importance of Technical SEO

Simply creating and publishing a website is not enough to get Google to recognize it. It takes time for Google to find new websites. If it finds your website, it must then be able to crawl through the pages as well as to index and render them properly. Websites with poor technical SEO are lacking in at least one critical area, and this creates challenges for Google and other search engines. Ultimately, issues with technical search engine optimization will likely result in mediocre rankings on search engine results pages at best. If you want your website to rank, you need to optimize your website from a technical perspective.

The Role of Site Structure

Essentially, your site’s structure promotes accurate indexing of all of your website’s pages. Likewise, structure plays a role in URLs, your sitemap and other critical elements. Essentially, when your site structure is optimized, all of the other pieces fall into place more easily. 

What can you do to optimize your site structure? An effective strategy is to create a flat site structure. This means that all pages are relatively well-connected and may only be a few clicks away from all other pages on the site. Other important steps are to organize your website intelligently to eliminate orphan pages.

Other Factors Relevant to Focus On

Your website’s structure and organization are critical, but they are only a few of the many other factors that must be strategically planned for. Other aspects of technical optimization include XML sitemaps, Javascript, 404 pages, canonical tags, thin content, structured data, 301 redirects and others. 

Our Customer Scout SEO experts have detailed knowledge of all aspects of a successful SEO campaign. With our team working for you, you can feel confident that the technical side of optimization and all other factors have been properly planned for. If you are struggling to get your auto dealership’s website to consistently rank well, now is the time to contact our Customer Scout SEO team to learn more about our services.

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