Increasing organic traffic to your auto dealership's website is a leading goal for your marketing efforts, so search engine optimization understandably is a pillar of your digital marketing campaign. While SEO is most commonly associated with targeting specific keywords through onsite content, there is much more involved.
Consider that search engine optimization refers to optimizing all aspects of your online presence to boost rankings on search engine results pages. Technical SEO is often overlooked in a typical online marketing campaign, but its effects can be powerful. What do you need to know about technical search engine optimization for your dealership's website?
Modern search engines analyze a website’s architecture when determining rankings. An optimized site is easy for search engine bots to crawl over and to index properly. These are the underlying goals of technical search engine optimization. Regardless of how strategic other aspects of your digital marketing campaigns are, the technical aspects of your website must be optimized properly for the best outcome for your campaigns.
Simply creating and publishing a website is not enough to get Google to recognize it. It takes time for Google to find new websites. If it finds your website, it must then be able to crawl through the pages as well as to index and render them properly. Websites with poor technical SEO are lacking in at least one critical area, and this creates challenges for Google and other search engines. Ultimately, issues with technical search engine optimization will likely result in mediocre rankings on search engine results pages at best. If you want your website to rank, you need to optimize your website from a technical perspective.
Essentially, your site’s structure promotes accurate indexing of all of your website’s pages. Likewise, structure plays a role in URLs, your sitemap and other critical elements. Essentially, when your site structure is optimized, all of the other pieces fall into place more easily.
What can you do to optimize your site structure? An effective strategy is to create a flat site structure. This means that all pages are relatively well-connected and may only be a few clicks away from all other pages on the site. Other important steps are to organize your website intelligently to eliminate orphan pages.
Our Customer Scout SEO experts have detailed knowledge of all aspects of a successful SEO campaign. With our team working for you, you can feel confident that the technical side of optimization and all other factors have been properly planned for. If you are struggling to get your auto dealership’s website to consistently rank well, now is the time to contact our Customer Scout SEO team to learn more about our services.